Susan G. Komen for the Cure® Employs Convio Software-as-a-Service in the Fight Against Breast Cancer : World’s Largest Breast Cancer Organization Standardizes on Convio’s Online Communication, Fundraising, Advocacy Suite, Content Management System and New Constituent Relationship Management Offering to Improve Efficiency and Effectiveness

AUSTIN, Texas (EMWNews) July 15, 2008 —

Susan G. Komen for the Cure®, the global

leader in the breast cancer movement, and Convio, a leading provider of

on-demand constituent relationship management software and services to

nonprofit organizations, announced today that Komen for the Cure is

deploying Convio’s integrated suite of

on-demand software and services in order to more effectively communicate

with and empower constituents, raise funds, influence public policy and

support its mission. This move will enable Komen to better leverage and

more efficiently integrate offline and online campaigns and programs to

build stronger relationships and interactions with constituents. The

contract includes Komen’s global headquarters

and all 125 of the organization’s Affiliates.

“By standardizing on Convio and the

Software-as-a-Service model, we can fully integrate our online and

offline marketing campaigns and programs, fundraising and advocacy

efforts, as well as our multiple websites and constituent data,”

said Justin Ricketts, vice president of information technology for Susan

G. Komen for the Cure. “This will provide us

with incredible insight into our organization’s

most important constituent information, regardless of the channel in

which the interaction occurs. It also will provide us with access to new

and emerging technologies that empower people anytime, anywhere to be

more active and engaged in our promise to save lives and end breast

cancer forever.”

Komen is standardizing on Convio’s integrated

suite of online software products for fundraising, advocacy, event

fundraising, ecommerce, Web content management and email communication.

In addition, Komen will replace all existing donor databases with Convio’s

new open, Web-based constituent relationship management (CRM) system.

The product, code-named Aikido, is built on salesforce.com’s

Force.com Platform for tracking all constituent interactions across all

channels, online and offline.

Komen evaluated a number of offerings in the market before deciding on

Convio. The complete on-demand model, rich feature set, flexibility, the

proven success of products like Convio TeamRaiser™,

and the company’s understanding of Komen’s

needs as a nonprofit came together to create a very compelling offering.

“We are excited to expand our partnership

with Susan G. Komen for the Cure in the fight to save lives and end

breast cancer forever,” said Gene Austin,

chief executive officer of Convio. “After

several successful years of helping power results for more than 50 Komen

Affiliates, we are honored that they have selected our team and platform

to power the entire Komen system of constituent relationship management

applications, both online and offline. By integrating Convio’s

complete product line across all the Komen entities, we expect to

deliver increased efficiencies and effectiveness, as well as work with

their talented team to use the openness of our platform to access new

and emerging technology in ways that take constituent relationships to

new levels and further energize their supporters, care providers and

research partners.”

About Convio

Convio is the leading provider of on-demand software and services that

enable nonprofit organizations to more effectively raise funds,

influence public policy and support their missions by leveraging the

Internet to build strong relationships with constituents. The Company’s

online constituent relationship management solution includes a suite

of on demand software modules for fundraising, advocacy, email marketing

and web content management complemented by a portfolio of best-in-class

consulting services.

Convio’s clients include American Red Cross,

American Diabetes Association, American Society for the Prevention of

Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club,

Susan G. Komen for the Cure, National Association of Realtors and

National Public Radio. For more information, please visit www.convio.com.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do

everything in her power to end breast cancer forever. In 1982, that

promise became Susan G. Komen for the Cure and launched the global

breast cancer movement. Today, Komen for the Cure is the world’s

largest grassroots network of breast cancer survivors and activists

fighting to save lives, empower people, ensure quality care for all and

energize science to find the cures. Thanks to events like the Susan G.

Komen Race for the Cure®, we have invested

more than $1 billion to fulfill our promise, becoming the largest source

of nonprofit funds dedicated to the fight against breast cancer in the

world. For more information about Susan G. Komen for the Cure, breast

health or breast cancer, visit www.komen.org

or call 1-877 GO KOMEN.