Emisare Succeeds to Inc. 5000 with Relationship Branding Strategy

           Inc. Magazine Ranks Greensboro Agency for Sales Growth



    GREENSBORO, N.C., Aug. 20 /EMWNews/ -- Greensboro-based Emisare

earns a first-time place on Inc. magazine's 2008 Inc. 5000 list of

privately held companies, ranking 815 with a 146 percent average annual

growth rate for the agency, from 2004 through 2007.



    Specializing in relationship branding strategies for a diverse group of

national and regional clients, Emisare has increased revenues each year

since its inception in 2001 and is the only Greensboro-based branding,

advertising and marketing agency to achieve the prestigious business

benchmark.



    Founded by Scott Williams, president and certified customer experience

manager (CeM), and Neil Marritt, vice president, Emisare additionally

consists of an award-winning team of strategists, designers and multi-media

developers.



    Adhering to its strategic dictate directed at clients to acquire,

convert and retain customers, Emisare has grown in both scope and size

through new business acquisition, client successes and subsequent long-term

relationships. Effectively connecting brands and consumers has helped to

create a point of differentiation for the growing agency.



    "Today's marketer is given the charge of facilitating new dialogue

between brands and their target audience," says Williams. "After

determining the best brand strategy and creative concepts, we have to

assess where the audience is and then how best to reach them. A good medium

is one that works. These are the basis of what we term relationship

branding."



    Clients include High Point Market Authority, organizer of the largest

international bi-annual furniture tradeshow; Implus Footcare, parent

company to leading sports apparel and accessories brands with worldwide

distribution; Thomasville Furniture, a recognized brand in home

furnishings; and AIG United Guaranty, global insurance and financial

services provider; and Lincoln Financial Group, a full-service financial

services enterprise. Among Emisare's pro-bono efforts are projects for

community-led Triad Health Project, serving patients and their families

living with HIV/AIDS, and the High Point Theater.



    Emisare provides brand- and business-building solutions to its clients

with expertise in media integration. Integrated marketing services include

research, branding strategy, corporate identity, advertising, media

planning and placement; Web design, applications and analytics; and

multimedia development.



    "Analysis and accountability are at the core of everything we do at

Emisare," says Marritt. "Relationship branding delivers measurable

results," he adds. "At the end of the day, it comes down to ROI. You have

to deliver to the bottom line."



    A comprehensive fall advertising and marketing campaign developed by

Emisare to reach a furniture industry audience of over 80,000 for High

Point Market Authority is underway, along with a national consumer and

trade brand launch for Airplus, an Implus entity. Emisare will debut a

multimedia and Web-based initiative to promote the United Guaranty brand

later this year.



    Additional information regarding Emisare and its client projects is

available at http://www.emisare.com.



    METHODOLOGY



    The 2008 Inc. 5000 list measures revenue growth from 2004 through 2007.

To qualify, companies must be U.S.-based and privately held, for profit,

independent - not subsidiaries or divisions of other companies - as of

December 31, 2007, and have had at least $200,000 in revenue in 2004, and

$2 million in 2007.