Campaigns from Anywhere on the Web

CHICAGO–(EMWNews)–The Point (www.thepoint.com), a

Web platform that lets people organize group actions, today announced a

major upgrade after spending eight months in beta. The new site features

a fresh, easy-to-use design and expanded tools such as “carrot”

campaigns, which take a positive approach to catalyzing change. In

addition, The Point’s new campaign widget lets

individuals and organizations join, promote, and monitor campaigns from

anywhere on the Web.

Based on the “tipping point”

principal, The Point was launched in November 2007 to help people

organize fundraisers, social events, boycotts, group discounts, or any

type of activity that requires certain criteria to be met before it can

succeed. People promise to take action but do nothing until the stage is

reached where their participation will enable or force a desired result.

With the introduction of “carrot”

campaigns, The Point offers users the power of positive persuasion in

which they can pledge to bring business or give money once a campaign’s

target agrees to certain terms. Examples include:

• Offer money, good press, or the promise of business to the first

  company to adopt socially responsible policies. For instance, the

  first major shoe company to move its factories back to the US.

• Pledge to volunteer to the first elected official to introduce a

  particular bill into Congress.

“Carrot campaigns are Petitions 2.0,”

said Andrew Mason, Founder and CEO of The Point. “No

one puts much stock in petitions on the Web because they don’t

feel credible. Carrot campaigns solve that problem by backing demands

with a real promise of money or action. It shows the campaign target how

the group’s objective is in everyone’s

best interest.”

The Point’s new widget makes it easy to embed

campaigns on blogs, social networks like MySpace, or any Web site. Users

can make secure pledges directly through the widget, without needing to

visit thepoint.com. Campaign organizers have access to detailed

recruitment reports and custom tools for messaging their members.

Campaigns on The Point can be small and personal, like a fundraiser for

a Nicaraguan woman to get an accounting degree and avoid working in a

sweatshop. They can also be large and sweeping, like a campaign to make

Election Day a national holiday by establishing safety in numbers and

getting thousands of people to skip work and vote.

The Point has proven useful for David Cohn, founder of Spot.Us, a Web

site that lets people raise money to commission journalists to write

investigative stories that benefit their communities. “The

Point has been a fantastic tool to organize people around our cause,”

Cohn said. “By using it, I can ensure

everyone that their contributions are meaningful and that has lowered

the bar of participation.”

About The Point

Established in Chicago in 2007 and empowered by “tipping

point” methodology, The Point is a platform

that helps individuals organizes efficient group action, leveraging the

power of the Web to solve problems and make things happen. Learn more at www.thepoint.com.

Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89

Get Unlimited Organic Website Traffic to your Website 
TheNFG.com now offers Organic Lead Generation & Traffic Solutions