Toshiba Qosmio World’s First Laptop with Cell Processor Technology : TOSHIBA Quad Core HD Cell Processor Provides Revolutionary Multimedia Experience Through Enhanced Speed and Control

IRVINE, Calif. (EMWNews) July 14, 2008 —

Toshiba’s

Digital Products Division (DPD), a division of Toshiba America

Information Systems, Inc., today announced the world’s

first laptop PC to feature Cell processor technology. This computing

advancement, called the TOSHIBA Quad

Core HD Processor(1), is available on Toshiba’s

Qosmio®

G55-Q802 laptop PC and delivers a revolutionary high-definition,

multimedia user experience.

“In terms of the Qosmio laptop brand,

innovation is the key ingredient,” said Jeff

Barney, vice president and general manager, Digital Products Division,

Toshiba America Information Systems, Inc. “The

addition of the TOSHIBA Quad Core HD Processor marks a watershed moment

in the multimedia and HD segments. Qosmio G55-Q802 laptop PC users now

have the power and ability to control and manipulate their personal

content with unmatched precision and speed while also enjoying their

full DVD collections at resolutions up to 1080i.”

The TOSHIBA Quad Core HD Processor was designed to better serve the

creative process by alleviating the intense burden that’s

placed on the CPU while handling a wide range of multimedia tasks, such

as video transcoding. The complex task of transcoding and encoding a

personal video project monopolizes a majority of the processing power of

today’s advanced computer systems. Through the

addition of the TOSHIBA Quad Core HD Processor, along with the combined

strength of Intel’s latest Core™

2 Duo processor(1) technology and the NVIDIA

GeForce® 9600M(2) GT graphics card, tasks

that once took hours to complete now are accomplished in a fraction of

the time with Toshiba’s Qosmio®

G55-Q802 laptop PC.

This revolutionary Cell processor technology was co-developed by

Toshiba, Sony and IBM, and is best known for its use within the popular

Sony PlayStation® 3 and various

supercomputers. Branded the TOSHIBA Quad Core HD Processor, it currently

consists of four cutting-edge, distinctive proprietary features:

• Upconvert/Upconversion

– Through “Upconvert/Upconversion,”

standard-definition video files, such as home videos and DVDs, are

upscaled in real time to 720p high-definition. Combined with the use of

the Qosmio’s HDMI-CEC port, users can output

today’s standard DVDs in stunning clarity up

to 1080i on an HDTV.

• Transcoding

– The included Ulead® DVD MovieFactory®

5 for TOSHIBA has been optimized to take advantage of the Toshiba Quad

Core HD Processor to dramatically reduce the time needed in

high-definition video editing. Transcoding video between high-definition

formats or converting high-definition video into standard definition for

burning to DVD can be completed up to 10 times(3) faster on the Qosmio®

G55-Q802 laptop PC.

• Video

Indexing – “Video Indexing”

provides the power to catalog video clips based on an individual’s

face in a scene. This unique technology enables quick and easy scene

access by eliminating the need to manually search through hours of video

content.

• Gesture

Control – Using a remote to control DVDs, CDs and PowerPoint is

a thing of the past. Through the use of “Gesture

Control” and the Qosmio’s

Webcam, physical motions, such as extending an arm and simple hand

gestures, users can control the play, pause, rewind and fast-forward

functions of their movies, music and slides.

The Qosmio G55 series laptop is also available without the TOSHIBA Quad

Core HD Processor, but the series was collectively designed to enhance

the digital lifestyle by providing cutting-edge innovations that are

built upon the backbone of sharp picture quality and pristine sound

reproduction. In addition to the technological advancement of the

TOSHIBA Quad Core HD Processor, the Qosmio is built around an expansive

18.4-inch diagonal widescreen TruBrite®

high-definition display that sports a true 16:9 aspect ratio. Users can

take advantage of more of the display and enjoy their widescreen movies

with less of the black bar letterboxing, which frames a picture on other

displays. To further enhance the visual experience, the Qosmio G55

laptop PC sports two premium Harman

Kardon® stereo speakers, a sub-woofer and Dolby

Home Theater™ technology, which allows

users to experience their content in surround sound. The Qosmio can be

seamlessly integrated into a user’s home

theater system for a complete surround sound experience thanks to its

REGZA LINK™ HDMI technology while empowering

users with simultaneous instant device configuration and the ability to

control REGZA LINK enabled devices, such as Toshiba’s

REGZA™ HDTVs and a Qosmio laptop, with a

single remote.

The Qosmio G55 laptop PC has several design features that magnify its

cutting edge nature, such as its striking Fusion™

finish with Vibe design, white-LED FeatherTouch multimedia buttons and a

flush-mounted Touchpad. These external features do much to enhance the

overall quality and premium feel of the new Qosmio, which has a starting

price of $1,299.99(4).

For the first time, Toshiba will offer users the option of configuring

their laptop to run either a 32-bit or 64-bit(5) version of Windows

Vista, depending on a user’s preference and

intended computer use.

The Qosmio G55 laptop PC is available from a variety of major consumer

electronic and computer stores nationwide or directly from Toshiba at www.toshibadirect.com.

Detailed product information is available at www.explore.toshiba.com/G55.

The Qosmio G55 series is available in the following configurations:

Multimedia: Qosmio

G55 Series

The Qosmio G55 series is available with a one-year standard limited

warranty(9), which includes carry-in support at Authorized Service

Providers throughout the country or packaging and delivery of the

product to a centralized depot for prompt turnaround service from any of

the 4,460 UPS Stores and Mail Boxes Etc. locations nationwide. Customers

can also choose to upgrade the notebook’s

service plans, including up to four years of extended warranty coverage.

All new Toshiba laptops are RoHS-compatible(10), effectively reducing

the environmental impact by restricting the use of lead, mercury and

certain other hazardous substances. Toshiba also offers a computer

trade-in and recycling program to reduce environmental impact and

promote efficient utilization of resources. During the third quarter of

2008, Toshiba will offer a computer trade-in and recycling program for

all manufacturers’ PCs to reduce

environmental impact and promote efficient utilization of resources. To

learn more about this free PC recycling program or to find out how to

recycle other consumer electronic products, please visit: www.toshiba.com/recycle.

About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business

units: Digital Products Division, Imaging Systems Division, Storage

Device Division, and Telecommunication Systems Division. Together, these

divisions provide mobile products and solutions, including industry

leading portable computers; projectors; imaging products for the

security, medical and manufacturing markets; storage products for

automotive, computer and consumer electronics applications; and

telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of

information products in the United States and Latin America. TAIS is an

independent operating company owned by Toshiba America, Inc., a

subsidiary of Toshiba Corporation, which is a global leader in high

technology and integrated manufacturing of electrical and electronic

components, products and systems, as well as major infrastructure

systems. Toshiba was founded in 1875, and today operates a global

network of more than 740 companies, with 198,000 employees worldwide and

annual sales surpassing US$76 billion. For more information on Toshiba’s

leading innovations, visit the company’s Web site at www.toshiba.com.

© 2008 Toshiba America Information Systems,

Inc. All product, service and company names are trademarks, registered

trademarks or service marks of their respective owners. Information

including without limitation product prices, specifications,

availability, content of services, and contact information is subject to

change without notice.

1. Processor. CPU performance may vary. See Processor Legal Footnote at www.info.toshiba.com.

2. Graphics. GPU performance may vary. See Graphics Legal Footnote at www.info.toshiba.com.

3. 10Xfaster. Up to 10X faster claim is based on comparison between a

Toshiba notebook with and without TOSHIBA Quad Core HD Processor.

Performance may vary depending on product model, configuration, video

content/format/settings as well as the performance variations of

individual hardware components. Results were achieved on select models

and configurations tested by Toshiba at the time of publication.

4. Price. Reseller prices may vary. MSRP means “Manufacturers

Suggested Retail Price.”

5. 64-Bit Computing. See 64-Bit Computing Legal Footnote at www.info.toshiba.com.

6. Memory. Memory size may vary. See Memory Legal Footnote at www.info.toshiba.com.

7. Hard Disk Drive Capacity. Hard drive capacity may vary. 1 Gigabyte

(GB) means 1000 x 1000 x 1000 = 1,000,000,000 bytes using powers of 10.

See Hard Disk Drive Capacity Legal Footnote at www.info.toshiba.com.

8. Wireless. May require purchase of additional software, external

hardware or services. Transmission speeds may vary. See Wireless Legal

Footnote at www.info.toshiba.com.

9. Warranty. The terms and conditions of Toshiba’s

standard limited warranty, and extended warranty and service upgrade

plans are available at www.warranty.toshiba.com.

10. RoHS. This product is compatible with European Union Directive

2002/95/EC. See RoHS legal footnote at www.info.toshiba.com.

Release Summary:

Toshiba announced the world’s first laptop

with Cell processor technology. This computing advancement, called the

TOSHIBA Quad Core HD Processor(1), is available on Toshiba’s Qosmio(R)

G55-Q802 and delivers a revolutionary high-definition, multimedia user

experience.

Keyword Tags:

laptop, laptop computer, laptop pc, notebook, notebook computer, qosmio,

quad core, toshiba