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Unilever Announces Program to Match Consumer Contributions to the National Park Foundation

2008-07-28 09:00:00

Unilever Announces Program to Match Consumer Contributions to the National Park Foundation

    ENGLEWOOD CLIFFS, N.J., July 28 /EMWNews/ -- Unilever, one of the

world's largest consumer products companies and a Proud Partner of

America's National Parks, in partnership with the National Park Foundation

(NPF), the official national charitable partner of the National Park

Service, today announced a program to encourage consumers to visit national

parks this summer and to raise $100,000 for the National Park Foundation

through matching consumer contributions. For each consumer contribution

over $15, Unilever will send the donor an eco-friendly tote bag* and up to

$20 in Unilever coupon savings in appreciation of their gift.



    Unilever is the longest standing partner of the National Park

Foundation. Unilever's commitment to environmental sustainability is

central to its support of America's National Parks. As part of its

commitment to the parks, Unilever supports sustainable solutions to

infrastructure needs, education for youth on environmental sustainability,

and volunteer activities to protect the parks for future generations.



    "As the national charitable partner for our parks, the National Park

Foundation believes that it is essential to continue the rich tradition in

which the parks were founded and have been sustained -- public and private

interests working in tandem," said Vin Cipolla, president and CEO, National

Park Foundation. "We are privileged to stand together with charitable

partners like Unilever to support projects that help ensure America's 391

national parks remain vital and relevant for the next century."



    To learn more about the program and to make a contribution, consumers

can visit http://www.makinglifebetter.com/parks, a Unilever website. This

interactive website contains information on various parks, tips on going

green and offers consumers the opportunity to send an e-card to friends to

let them know about the program. In addition, the site provides a host of

recipes, articles, tips and tools to help people feel good, look good, and

get more out of life.



    Unilever's consumer promotion runs through August 16, 2008.



    About Unilever



    Unilever's mission is to add vitality to life. We meet everyday needs

for nutrition, hygiene and personal care with brands that help people feel

good, look good and get more out of life. Each day, around the world,

consumers make 160 million decisions to purchase Unilever products.



    In the United States, the portfolio includes major brand icons such as:

Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,

Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton,

Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and

Vaseline. All of the preceding brand names are registered trademarks of the

Unilever Group of Companies. Dedicated to serving consumers and the

communities where we live, work and play, Unilever employs more than 14,000

people in both the United States and Puerto Rico -- generating nearly $11

billion in sales in 2007. For more information, visit http://www.unileverusa.com.



    About the National Park Foundation



    The National Park Foundation (http://www.nationalparks.org) is a 501(C)(3)

organization chartered by Congress in 1967 to continue a century-long

tradition of private philanthropy ensuring funding to preserve and enhance

the legacy of our national parks. As the official non-profit partner of

America's National Parks, the National Park Foundation does not receive

federal appropriations for their support. The National Park Foundation

serves to strengthen the connection between the American people and their

national parks by raising private funds, making strategic grants, creating

innovative partnerships and increasing public awareness. Support of the

National Park Foundation ensures that the evolving history and rich

heritage of our nation remains vital and relevant.



    * While supplies last.





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