Unstoppable Domains and STEPN Collaborate on New .stepn Web3 Domain for Fitness Enthusiasts
BRUSSELS, BELGIUM – 15/07/2024 – (EMWNews) – Unstoppable Domains, recognized as the foremost provider of Web3 domain names and a leader in digital identity solutions, has announced an exciting new partnership with STEPN, the innovative Web3 lifestyle application known for rewarding users for their physical activities such as walking, jogging, and running. This collaboration marks the launch of the “.stepn” Web3 domain, which is set to enhance both platforms’ user experiences significantly.
The introduction of the .stepn Top-Level Domain (TLD) by Unstoppable Domains represents a significant milestone in the fusion of digital identity and fitness technology. Users will now have the ability to effortlessly send and receive STEPN’s native token, GMT, along with other major cryptocurrencies and NFTs. Furthermore, this new domain will seamlessly integrate with Unstoppable Domains’ extensive ecosystem, which encompasses 865 partner applications. This integration ensures that users can log in across a variety of blockchain networks, including Solana and other EVM and non-EVM addresses, enhancing the versatility and accessibility of the platform.
STEPN, celebrated for its unique move-and-earn model, incentivizes physical activity by rewarding users with digital assets. The application leverages a combination of fitness tracking, gamification, and blockchain technology to create an engaging and health-promoting ecosystem. By tracking users’ real-life movements via GPS, STEPN rewards them with GMT and GST, the platform’s native tokens, based on the distance they cover and the quality of their Sneaker NFTs. Since its inception, the STEPN community has collectively logged over 300 million kilometers, burned 20 billion calories, and offset 21 million kilograms of carbon emissions. The app continues to experience robust growth, with an active user base of two to three million monthly participants.
Expanding its reach further, STEPN recently launched STEPN GO, a social-lifestyle app available on both Apple’s App Store and Android’s Google Play Store. This new offering includes a decentralized marketplace where users can buy and sell items such as Sneakers and Shoe boxes. STEPN GO also features the user-friendly Haus System for easy Sneaker sharing and an Interactive Map for showcasing customized avatars and outfits, thereby enhancing social connectivity and user engagement.
By partnering with Unstoppable Domains, STEPN joins an elite group of over 10 Web3 companies, including the prominent crypto finance firm Blockchain.com. These companies are collectively strategizing and preparing applications for the upcoming Internet Corporation for Assigned Names and Numbers (ICANN) general Top Level Domains (gTLD) application round in 2026. The aim is to create user-owned domains that are seamlessly integrated across both Web2 and Web3 environments, allowing users, brands, and companies to fully exploit the potential of blockchain-based domains within the existing internet infrastructure. If successful, the .stepn domain will stand alongside iconic ICANN-registered generic top-level domains such as .com, .net, .org, .biz, and .info.
Sandy Carter, Chief Operating Officer at Unstoppable Domains, expressed her enthusiasm about the collaboration: “STEPN exemplifies the transformative power of Web3, turning a solitary activity like exercise into a dynamic online community where people can earn rewards while staying fit. We are thrilled to partner with STEPN and are eager to work together as we explore ICANN integration during the next TLD issuance expected in 2026.”
Yawn Rong, Co-Founder at STEPN, shared his vision: “We have always recognized the potential of blockchain technology to bridge the gap between the physical and virtual worlds. Having a Web3 domain is crucial for achieving that goal. Unstoppable Domains has been an exceptional partner, making it incredibly easy for us to expand our Web3 ecosystem and offer even better rewards and functionality to the STEPN community. Most importantly, the .stepn domain enables us to grow our brand by allowing our users to act as ambassadors for STEPN across social platforms, Web3 communities, and applications via the branded domain extension.”
For further details, please visit: unstoppabledomains.com
About Unstoppable Domains:
Founded in 2018, Unstoppable Domains is a leading provider of Web3 domain names and digital identity solutions, dedicated to onboarding the world onto Web3. The company offers blockchain-minted Web3 domains that give users full ownership and control of their digital identity, eliminating renewal fees. Unstoppable Domains enables users to replace complex alphanumeric crypto wallet addresses with human-readable names and facilitates seamless login and transactions across over 720 apps, wallets, exchanges, and marketplaces. Forbes recognized Unstoppable Domains as one of America’s Best Startup Employers in 2022.
For more information, please visit: https://unstoppabledomains.com/
About STEPN:
STEPN is the leading Web3 lifestyle application with over 5.6 million registered users. The app incentivizes exercise by rewarding users who purchase virtual Sneaker NFTs and earn rewards through walking, jogging, or running. STEPN has partnered with numerous prominent brands, including adidas, Atlético De Madrid, Steve Aoki, ASICS, and Famous Fox Federation, to enhance its ecosystem.
SOURCE: Unstoppable Domains
by Arrow123
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