Business News
VIDEO from Medialink and Buick: I Spy, Automotive Paparazzi on the Rise
2008-07-28 10:53:00
VIDEO from Medialink and Buick: I Spy, Automotive Paparazzi on the Rise
NEW YORK, July 28 /EMWNews/ -- From Brangelina to Tomkat, celebrities are often followed by paparazzi looking for the money shot. But they aren't the only ones keeping one eye open -- cars have stalkers too. Called "auto spies", these cameramen try to catch never-before-seen cars for magazines like Road and Track and Car and Driver before they debut at international auto shows.
(See video from Buick (NYSE: GM) at: http://mediaseed.tv/Story.aspx?story=35286) To prevent photos of new cars leaking to the press, automakers often use off-limits facilities around the world to do their preliminary testing. When the car is ready for its real world road test, manufacturers like General Motors, bring in a camouflage engineer. Using different design tricks, the engineer's goal is to disguise a pre-production car. First, the car is covered with plastic mesh and then the headlamps are squared off to change the overall shape, giving it a temporary facelift. The goal is to make the public think the car is a different make and model than it actually is. So when it's time for the big debut, it's the first time anyone takes a picture. Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv. 07NY08-0136
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