Business News
VIDEO from Medialink and General Motors: Smile … You’re on Camera
2008-08-07 10:11:00
NEW YORK, Aug. 7 /EMWNews/ -- With the current economy in a slump, many drivers are looking to replace their older vehicles with used cars instead of new. To help eliminate the confusion about what constitutes a certified used vehicle, a team of surveillance professionals put their skills to the test. In an ambush style mission, they set out to uncover the potential pitfalls.
(See video from General Motors (NYSE: GM) at: http://media.medialink.com/WebNR.aspx?story=35431) A new interactive website, http://www.UsedCarAmbush.com, from General Motors has launched to educate and entertain consumers on the risks of purchasing a vehicle from a private seller. The site also shows the benefits of opting for a manufacturer certified used vehicle, like getting added warranties. In the video, actual used vehicle sellers are confronted by an MTV-Punk'd-styled actor who asks the questions that private party sellers often don't want to hear, like "do you offer roadside assistance?" or "is there a warranty?" Using hidden cameras, the team was able to film buyers attempting to get things like financing and courtesy transportation -- options private sellers usually do not provide. More than 400 hours of footage was taken displaying surveillance-style footage of the ambushes as they happen. Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv. 07FF08-0103
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