Business News
VODone Appointed Sole New Media Partner by BIMC to Develop the Olympics Live Channel & Explore Internet Advertising Income Streams
2008-07-29 04:18:00
VODone Appointed Sole New Media Partner by BIMC to Develop the Olympics Live Channel & Explore Internet Advertising Income Streams
HONG KONG, July 29 /Xinhua-EMWNews/ -- VODone Limited ("VODone" or the "Company") (SEHK code: 82.HK), a leading tele-media service provider in China(1), announced today that it has been appointed as the sole authorized new media by the Beijing International Media Centre ("BIMC"). The other four partners include Lenovo, Sohu, Aigo and China Mobile. VODone sells media to advertisers as well as providing lease services to international media, aided by a comprehensive internet broadcasting media system, top-class facilities and key technical support. This cooperation symbolizes its leading position in China's internet online broadcasting industry and highlights the Company's efforts to enhance its international image, together bringing revenue to the Group. Jointly organized with BIMC, VODone's Olympic News Live Channel is on the set: contents include BIMC news express, live broadcasting of games, event highlights, professional commentaries, interviews with athletes and programs on their preparations. In particular, the Olympic media show exclusively produced by VODone provides opportunities for well-known international journalists to participate in China's online live video broadcasts. This allows the international media to be known by, and have interaction with, Chinese internet users. This also lets he international media and China have a chance to understand each other more. he new contents are expected to stimulate a hit rate by 200% per day. In addition, the broadcast, animation and text platforms are expected to broaden the income source of VODone and attract more advertisers. The number of advertisers and advertising income during the Olympic period is expected to record an 8-digit growth. Dr. Zhang Lijun, Chairman of VODone Limited stated, "The Olympics is an international event; the BIMC provides services to more than 10,000 journalists from all over the world. As one of the official partners, VODone seizes this opportunity to promote the brands and products of its advertisers, while also increasing its reputation internationally as well as consolidating its leading market position." Online broadcast advertising has developed rapidly. According to a report conducted by international marketing information company iResearch, the click rate of advertising contents on VODone's website has soared by 63%. VODone BUS has a total of 14 million internet users and its daily page view reached 120 million, which has surpassed other well-known websites and has become the fastest and most effective way in reaching China's huge Internet population. Dr. Zhang Lijun said, "In terms of cost, interaction, and customer diversity, Chinese online video advertising is superior to television, outdoor electronic exhibition, and television advertisements in directly reaching the targeted audience. VODone has formed the largest online video advertising broadcasting union, providing 160 million Internet users with online video contents and advertising services. In order to lead the China's online video advertising market to move forward and reach another peak, VODone will unceasingly upgrade the services of VODone BUS."
Note (1): VODone Telemedia Co. Ltd., a strategic partner of VODone Limited (0082.HK), is the first and leading online video media group in China. It is also the only enterprise in the PRC to own a complete set of licenses to operate video broadcasting on the Internet. VODone Telemedia has contracted the technical and promotional services to VODone Group, for 50 years. For more information, please contact: JOVIAN Financial Communications Ltd Angel Y Y Yeung / Jacqueline Fong Tel: +852-2581-0168 Fax: +852-2854-2012 Email [email protected]
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