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VODone Appointed Sole New Media Partner by BIMC to Develop the Olympics Live Channel & Explore Internet Advertising Income Streams

2008-07-29 04:18:00

VODone Appointed Sole New Media Partner by BIMC to Develop the Olympics Live Channel & Explore Internet Advertising Income Streams

    HONG KONG, July 29 /Xinhua-EMWNews/ -- VODone Limited ("VODone" or

the "Company") (SEHK code: 82.HK), a leading tele-media service provider in

China(1), announced today that it has been appointed as the sole authorized

new media by the Beijing International Media Centre ("BIMC"). The other

four partners include Lenovo, Sohu, Aigo and China Mobile. VODone sells

media to advertisers as well as providing lease services to international

media, aided by a comprehensive internet broadcasting media system,

top-class facilities and key technical support. This cooperation symbolizes

its leading position in China's internet online broadcasting industry and

highlights the Company's efforts to enhance its international image,

together bringing revenue to the Group.



    Jointly organized with BIMC, VODone's Olympic News Live Channel is on

the set: contents include BIMC news express, live broadcasting of games,

event highlights, professional commentaries, interviews with athletes and

programs on their preparations. In particular, the Olympic media show

exclusively produced by VODone provides opportunities for well-known

international journalists to participate in China's online live video

broadcasts. This allows the international media to be known by, and have

interaction with, Chinese internet users. This also lets he international

media and China have a chance to understand each other more. he new

contents are expected to stimulate a hit rate by 200% per day. In addition,

the broadcast, animation and text platforms are expected to broaden the

income source of VODone and attract more advertisers. The number of

advertisers and advertising income during the Olympic period is expected to

record an 8-digit growth.



    Dr. Zhang Lijun, Chairman of VODone Limited stated, "The Olympics is an

international event; the BIMC provides services to more than 10,000

journalists from all over the world. As one of the official partners,

VODone seizes this opportunity to promote the brands and products of its

advertisers, while also increasing its reputation internationally as well

as consolidating its leading market position."



    Online broadcast advertising has developed rapidly. According to a

report conducted by international marketing information company iResearch,

the click rate of advertising contents on VODone's website has soared by

63%. VODone BUS has a total of 14 million internet users and its daily page

view reached 120 million, which has surpassed other well-known websites and

has become the fastest and most effective way in reaching China's huge

Internet population.



    Dr. Zhang Lijun said, "In terms of cost, interaction, and customer

diversity, Chinese online video advertising is superior to television,

outdoor electronic exhibition, and television advertisements in directly

reaching the targeted audience. VODone has formed the largest online video

advertising broadcasting union, providing 160 million Internet users with

online video contents and advertising services. In order to lead the

China's online video advertising market to move forward and reach another

peak, VODone will unceasingly upgrade the services of VODone BUS."




Note (1): VODone Telemedia Co. Ltd., a strategic partner of VODone Limited (0082.HK), is the first and leading online video media group in China. It is also the only enterprise in the PRC to own a complete set of licenses to operate video broadcasting on the Internet. VODone Telemedia has contracted the technical and promotional services to VODone Group, for 50 years. For more information, please contact: JOVIAN Financial Communications Ltd Angel Y Y Yeung / Jacqueline Fong Tel: +852-2581-0168 Fax: +852-2854-2012 Email [email protected]

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