Adoption –

GUILDFORD, England–(EMWNews)–Volantis, the world’s leading

supplier of Intelligent Content Adaptation™

solutions for the mobile Internet, today announced that VimpelCom

(NYSE:VIP), a leading provider of telecommunications services in Russia

and the Commonwealth of Independent States (CIS), is to deploy the

Volantis Mobile

Content Storefront™ platform. Storefront

is being deployed in order to simplify complex legacy systems, drive the

adoption of mobile content and increase VimpelCom’s

Value Added Service (VAS) revenue share.

The platform will initially be used by VimpelCom to manage content

offered by its Russian carrier, Beeline, which has an active subscriber

base of more than 42m subscribers. The solution will be seamlessly

integrated into VimpelCom’s six other operator

properties in CIS countries (Kazakhstan, Ukraine, Uzbekistan,

Tajikistan, Georgia and Armenia) at a later date, with a group reach of

80m subscribers.

Storefront is a platform for wireless carriers and content providers to

manage, market, sell and distribute digital content through a variety of

mobile devices and channels including WAP, SMS, IVR and USSD. The

platform will enable VimpelCom to introduce new content, such as full

track downloads, and allow competing content providers on its portal.

“The market for mobile content is maturing

quickly in the CIS and VimpelCom is at the forefront of deploying new

and compelling applications and services that will attract a broad

audience of new consumers,” said Aleksey

Lobanov, Senior Project manager, VimpelCom. “Not

only will this deployment enable us to simplify a range of complex

legacy systems, but it will also provide a stable platform from which we

can offer a range of new services to our subscribers in the future.”

“As the leading operator in the CIS, it is

strategically important that VimpelCom remains ahead of the curve when

developing new propositions for their subscribers,”

said Mark Watson, Volantis’ CEO. “VimpelCom

will now be able to take greater control of the content offering on its

portal, allowing it to provide premium services, such as music and

downloadable applications that will enable it to further increase its

non-voice revenues.”

Storefront will integrate into a number of supporting billing and

monitoring systems, and those of external content providers, enabling

new content interfaces in Cyrilic script and a better user experience on

the VimpelCom portal. The system architecture combines several

integrated solutions, which provides a best-of-breed automatic

adaptation of audio, video and image content.

The rollout of Storefront will facilitate a combination of comprehensive

menu management options and promotional tools, and allow content to be

made available to the consumer at an appropriate time, site position and

optimized for their devices. The Volantis device database covers over

5,200+ devices.

VimpelCom ranks amongst the fastest growing telecommunications companies

in the world, providing voice and data services through a range of

wireless, fixed and broadband technologies. The Group includes companies

operating in territories with a total population of about 250 million.

The wireless subsidiaries of VimpelCom Group operate under the “Beeline”

brand.

About Volantis

Volantis Systems (www.volantis.com)

is the world’s leading supplier of Intelligent Content Adaptation

solutions for the mobile Internet, providing applications, tools and

platforms that solve the complexity of delivering optimized services to

any mobile device.

Volantis software is protected by the following granted and pending

patent applications: United Kingdom: 2371896, European Patent EP 1320972

(Ireland, France, Italy, Germany, Sweden, Spain, Switzerland), pending

European Patent Application EP 1641211 (designating Austria, Belgium,

Cyprus, Denmark, Finland, France, Germany, Greece, Ireland, Italy,

Luxembourg, Monaco, Netherlands, Portugal, Spain, Sweden, Switzerland,

Turkey, United Kingdom), Hong Kong: HK1049046, Japan: 2002-531257,

Singapore: 95431, 200301776-9, India: 325/DEL/03, South Korea:

7004318/03, People’s Republic of China: ZL01819526, US: 10/381802.

About Vimpelcom

The VimpelCom Group is a telecommunications operator, providing voice

and data services, covered through a range of wireless, fixed and

broadband technologies. The Group includes companies operating in

Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and

Armenia, in territories with a total population of about 250 million.

VimpelCom was the first Russian company to list its shares on the New

York Stock Exchange (“NYSE”). VimpelCom’s ADSs are listed on the NYSE

under the symbol “VIP”.

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