BURLINGTON, Vt. (EMWNews) August 7, 2008 —

The Norris family of New England learned their newborn daughter had a

cyst on her lung in utero and that she would likely face asthma or other

respiratory complications. Already concerned with their immediate

environment and health of themselves and their three-year-old daughter,

they sought to learn how to create the healthiest green environment for

their family and new baby, and found Wee

Generation along the way.

” Horizons for Homeless Children is dedicated to providing safe and attentive care and education to our community’s young children who are without homes ”

Wee Generation is a collaboration of environmental visionaries,

including Seventh Generation

and Healthy Child Healthy World,

dedicated to raising awareness about children’s

environmental health. By joining Wee Generation, Cynthia Norris entered

to win a green makeover of her baby’s nursery

while taking advantage of the educational info Wee Generation provided.

It turns out that she won.

“We were absolutely astounded and thrilled to

be honored with this gift,” said Cynthia

Norris. “My husband Keith and I learned of

McKenna’s cyst while I was pregnant. As a

result, we’ve been trying to create a green

home and nursery on our own and find this gift to be incredibly lucky

and timely.”

Cynthia and Keith Norris won a $5,000 “greenovation”

of their nursery and also received the opportunity to “pay-it-forward”

to a local children’s organization. The Norris’

chose Massachusetts-based Horizons

for Homeless Children, a non-profit organization dedicated to

improving the lives of homeless children and their families. Through the

provision of early care and education programs to young homeless

children and support services to their parents, HHC educates on the

importance of children’s environmental health

at both the family and community level.

“Horizons for Homeless Children is dedicated

to providing safe and attentive care and education to our community’s

young children who are without homes,” said

Meryl Sheriden, Chief Development Officer. “The

green makeover is such a gift, not just to the children, but to the

community as a whole. HHC is excited to set an example for quality

childcare by implementing these easy green modifications in existing and

future spaces.”

Both greenovations include extensive consultations with K.L. Hassen of Organic

Home LLC and also incorporate helpful information by industry

experts Healthy Child Healthy World and Seventh Generation. Healthy

Child Healthy World recommends five

easy steps for creating a healthy home for family. Find these steps

and more at: http://healthychild.org/5steps/.

Wee Generation and Seventh Generation expand on easy

green nursery tips for any family at: www.weegeneration.org/green-nursery-tips.

About Horizons for Homeless Children

Founded in 1988 as an independent, non-profit organization, Horizons for

Homeless Children is dedicated to serving homeless children and their

families. Headquartered in Roxbury, the organization has created over

145 Playspaces (educational and recreational spaces) in family shelters

throughout Massachusetts and since inception has recruited and trained

more than 9,500 community members to become volunteer Playspace Activity

Leaders working with the children living in the shelters. Horizons for

Homeless Children’s three Community Children’s

Centers provide childcare and early education for 175 homeless children

and their families each weekday. The agency provides leadership in

advocating for homeless children and their families through leveraging

and sharing its expertise with others and advocating with policy makers

and the public.

About the Wee Generation Collaboration

Wee Generation advocates for a healthier environment for children by

focusing on the “living home”

and a transformation of ecosystem-impacting consumer products. Wee

Generation was formed in partnership with Seventh Generation –

the nation’s premier provider of non-toxic

and environmentally-friendly home cleaning, personal care and baby

products; William McDonough – the acclaimed

green architect and visionary; IDEO – one of

the world’s most innovative design firms;

Healthy Child Healthy World – the country’s

primary children’s environmental health

eco-advocacy non-profit and Rickshaw Bagworks –

a leading manufacturer and designer of sustainable urban bags.

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of

household and personal-care products for your living home. Our products

are healthy and safe for the air, the surfaces, the fabrics, the pets,

and the people within your home — and for the

community and environment outside of it. Seventh Generation also offers

products for baby that are safe for your children and the planet. From

chlorine free diapers and wipes to specially formulated Baby Laundry

Detergent, Seventh Generation provides you with baby products you can

trust. For information on Seventh Generation cleaning, paper, baby and

feminine personal care products and to find store locations, visit www.seventhgeneration.com.

For more information about Wee Generation beneficiary Horizons for

Homeless Children, visit www.horizonsforhomelesschildren.org.

For more information about Healthy Child Healthy World, visit www.healthychild.org.

For more information about William McDonough, visit www.mcdonough.com.

For more information about IDEO, visit www.ideo.com.

For more information about Rickshaw Bagworks, visit www.rickshawbags.com.

For more information about Organic Home LLC, visit www.organichomedesign.com.