WeeWorld Expands Global Reach With FremantleMedia Enterprises

Strategic Partnership Extends Visibility of the Rapidly Growing Interactive Avatar Community

BOSTON, MA–(EMWNews – August 14, 2008) – WeeWorld,

the most popular interactive avatar community and home of the WeeMee,

announced today that it has entered into a strategic licensing agreement

with FremantleMedia Enterprises (FME), the brand extension arm of

FremantleMedia offering licensing, distribution and home entertainment.

FME will be working with their North American and United Kingdom licensing

network to develop new licensing products to support the WeeWorld brand and

its avatar, the WeeMee.

“WeeWorld is one of the most exciting interactive properties around, and it

is an ideal partner for FremantleMedia Enterprises,” said David Luner, SVP

Interactive and Consumer, FremantleMedia Enterprises. “We recognize

WeeWorld as the leader in the space because of its large footprint in the

digital entertainment industry and devoted global fan base of more than 23

million WeeMees worldwide.”

As part of the agreement, FME will use its vast global entertainment and

media network to assess opportunities and leverage the WeeWorld brand to

provide a personalized experience to engage consumers. FME will manage the

licensing of the brand across a wide range of categories including

collectibles, apparel, home, toys and gifts. The FME sales team is already

exploring dozens of licensing partnerships for WeeWorld.

“Online experiences increasingly intersect with real world experiences

because members of this connected generation want to express their

personalities and individual styles both on and off the Web,” said Lauren

Bigelow, General Manager and Senior Vice President of Marketing, WeeWorld.

“Our partnership with FremantleMedia Enterprises, an established media and

entertainment leader, significantly extends the global reach of the WeeMee

avatar, as well as the awareness of the WeeWorld brand, within new and

exciting product categories.”

To experience WeeWorld and create your own WeeMee, visit

http://www.weeworld.com.

About FremantleMedia Enterprises

FremantleMedia Enterprises is the brand extension arm of FremantleMedia,

offering a one-stop-shop for all Licensing, Distribution and Home

Entertainment. It is a division of FremantleMedia, one of the largest

international creators and producers of entertainment brands in the world

with leading prime time drama, serial drama, entertainment and factual

entertainment programming in over 40 countries worldwide. FremantleMedia

is a subsidiary of RTL Group, Europe’s largest television and radio

broadcast company, which is 90% owned by Bertelsmann AG, an integrated

media and entertainment company that commands leading positions in the

world’s media markets. For further information, visit

http://www.fremantlemedia.com.

About WeeWorld

WeeWorld (www.weeworld.com) is the most popular interactive avatar

community and a trusted site for dynamic self-expression, creation and

communication. Through an expansive palette of features, clothes,

accessories, hobbies, etc., WeeWorld users can create their personalized

WeeMee avatar, connect with friends, decorate their own visual space, send

animated messages, play games and more. More than 23 million WeeMees

worldwide are redefining avatar demographics and establishing the WeeMee as

the world’s most widely used and recognized avatar. WeeMees can be created

on many sites including Windows Live Messenger and AOL’s Instant Messenger,

and are portable to all major social networks and blogging sites. WeeWorld

has offices in Boston, London and Glasgow, and is funded by Accel Partners

(www.accel.com) and Benchmark Capital (www.benchmark.com).