How to Write a Press Release That Gets Noticed

Journalist-approved framework

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EMWNews.com is the ultimate tool for creating “BUZZ & Chatter” for your brand. Our releases reach millions of consumers and top media outlets worldwide. But a powerful distribution platform begins with a powerful press release. Follow this blueprint and you’ll write newsworthy releases that editors want to publish — in 60 minutes or less.

1. Headline: The Decisive 100 Characters

Your headline is a single-sentence announcement that summarizes your news. Keep it under 100 characters (including spaces). Avoid hype and mystery — be direct, factual, and compelling. Examples:

  • ✅ “XYZ Corp Launches AI-Powered Inventory Platform”
  • ✅ “GreenLeaf Organics Expands to 50 Whole Foods Locations”
  • ❌ “AMAZING NEW PRODUCT THAT WILL CHANGE THE WORLD!!!”

2. Body: Who, What, When, Where, How, Why

Expand the facts in the first paragraph (the “lede”). Stick to third person, objective statements. No opinion, fluff, or exaggerated claims. Let the reader draw conclusions from the details. Ideal length: 250–500 words. Use dateline format:

NEW YORK, NY (EMWNews) March 15, 2026 –
⚡ Pro Tip: Include a quote from a company spokesperson: “We are thrilled to introduce this innovation,” said Jane Smith, CEO of TechFlow. “This marks a new era for sustainable manufacturing.” Quotes add human voice and credibility.

3. 8 Golden Rules of Press Release Writing

🎤 Third Person Only
Never use “I” or “we” from a sales perspective — stay neutral.
📰 Journalist First
Write for reporters, not customers. No hard sell.
📞 Contact Info
Name, email, phone, and at least 3 website links.
🏢 About Section
Include company background/history before contact area.
📅 Send Monthly
Consistent distribution keeps brand fresh. Weekly releases work best.
✨ News Value
New product, hire, award, expansion, partnership — be truly newsworthy.
✂️ Short & Punchy
200-500 words is the sweet spot.
### End Marker
Place “###” centered at bottom to signify end.

4. 10 Simple Steps: From Blank Page to Published Release

  1. Determine your news hook — what are you announcing? A product, new hire, award, or strategic move?
  2. Analyze existing press releases at EMWNews to understand structure.
  3. Start with dateline — City, State (EMWNews) Month day, year — then begin first paragraph.
  4. Add media contact & boilerplate early — avoid forgetting them (email, phone, links).
  5. Fill the body with facts: what, when, where, how, why. Keep it third person, factual.
  6. Embed 1–2 quotes from executives or key stakeholders.
  7. Write “About [Company Name]” — one short paragraph summarizing history & mission.
  8. Proofread & spell check — read aloud. Add relevant photos (up to 10 allowed on EMWNews).
  9. Peer review — have a colleague double-check for missing elements.
  10. Submit and distribute — simple as that. EMWNews offers unlimited press release distribution.

5. Stock Symbols: Crucial for Public Companies

For financial news sites (Yahoo Finance, Google Finance), format your company name and symbol exactly as below. Place in the first paragraph, no hyperlinks there. Company name must match Google Finance entry.

ExchangeFormat Example
NYSECompany Name (NYSE: SYMBOL)
NASDAQCompany Name (NASDAQ: SYMBOL)
OTCBBCompany Name (OTCBB: SYMBOL)
OTCQBCompany Name (OTCQB: SYMBOL)
Pink SheetsCompany Name (Pink: SYMBOL)
⚠️ Important: The company name must appear immediately before the symbol, no extra text in between. Avoid hyperlinks inside first paragraph to ensure indexing.

6. Why 10% of Press Releases Get Rejected (And How to Avoid It)

🚫 ALL CAPS TITLES/BODY — Use sentence case. NEVER WRITE ENTIRE RELEASE IN CAPITALS.
📉 Too short — Minimum 200 words. Under 150 words = instant rejection. Target 400 words.
📭 Missing contact info — Each release must have media contact name + email/phone.
💸 Sales pitch tone — Press releases announce news, they don’t scream “buy now!” Hyped language destroys credibility.
🔗 Hyperlinks in first paragraph — Keep links out of the opening paragraph for stock/financial compliance.

7. Advanced Tips from Media Insiders

  • Think like a journalist: If your release isn’t newsworthy or lacks real examples, don’t expect coverage.
  • Support with data: Include third-party facts, surveys, or statistics. Attribute them correctly.
  • Avoid exclamation points: One exclamation can seem hype-driven. If you must use one, use only one! (Not multiple!!!).
  • Get permissions: If quoting other companies or executives, obtain written permission.
  • No industry jargon: Write for a broad audience. Clarity wins.
  • Concise is king: Remove unnecessary adjectives, clichés, and fluff.

Quick Reference Checklist

✅ Headline: ≤100 chars
✅ Word count: 200–500 words
✅ Dateline: City, State (EMWNews) Date
✅ Format: Third person + no sales pitch
✅ Contact: Name, email, phone, 3+ links
✅ End marker: ###
✔️ News announced? New product/hire/award/etc.
✔️ Quote from executive included
✔️ No CAPS, no hype words
✔️ About Company + contact visible
✔️ Stock symbol format (if public)
✔️ Proofread by second pair of eyes

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