Send Your First
Facebook Message
Start a conversation, not a sales pitch.
You're ready. Let's do this.
This is the moment you've been preparing for. Your first message should start a genuine conversation — not try to close a sale. Be friendly, be curious, and help first.
✅ Before You Press Send
- ✔ Completed Quick Win #1 – Find Your First Business
- ✔ Completed Quick Win #2 – Research That Business
- ✔ Read their Facebook page carefully
- ✔ Found one genuine compliment to include
- ✔ Know the business owner's name if possible
- ✔ Replaced all placeholders with real information
📝 The Three-Part Formula
Part 1 – Friendly introduction
Say who you are and why you're reaching out. Keep it warm and simple.
Part 2 – Personal observation
Mention something specific you noticed about their business. This proves you did your research.
Part 3 – Simple question
Ask an open‑ended question that invites a reply. Keep it low‑pressure.
📋 Copy & Paste Templates
Choose the template that best fits the business. Replace every placeholder before sending.
{{BUSINESS_NAME}}, {{OWNER_NAME}}, {{YOUR_NAME}}, and {{YOUR_AFFILIATE_LINK}} before sending. Never hard‑code a real affiliate URL — always use the placeholder so you can reuse the template forever.
✏️ Personalization Examples
Changing just one or two sentences makes the message feel genuine. Here are some examples:
- 💬 Instead of: "I like your page" → "I love your photo of the new patio — it looks so inviting."
- 💬 Instead of: "You have great reviews" → "I saw your 5‑star reviews on Google — that's really impressive."
- 💬 Instead of: "You haven't posted in a while" → "I noticed you haven't shared anything lately — hope you're doing well!"
🚫 Common Mistakes
- ✖ Sending huge paragraphs – Keep it short and easy to read on a phone.
- ✖ Talking only about yourself – Focus on them and their business.
- ✖ Posting affiliate links immediately – Build rapport first, then share.
- ✖ Using hype – Avoid words like "guaranteed" or "game‑changer."
- ✖ Being pushy – Never pressure them for a decision.
- ✖ Sounding like spam – Generic copy‑paste messages get ignored.
⏳ What Happens Next?
- 📬 No reply – Wait 3‑5 days, then send a polite follow‑up. If still no reply, move on.
- 😊 Positive reply – Great! Keep the conversation going. Ask questions and listen.
- ❓ Questions – Answer honestly. If you don't know, say so and offer to find out.
- 🙅 Not interested – Thank them for their time and move on. Always remain professional.
✅ Quick Checklist – Before Sending
- 📱 Opened Facebook Messenger
- 👤 Found the correct business page
- 📝 Chose the right template
- ✏️ Replaced all placeholders
- 💬 Added one personal observation
- 🔗 Included your affiliate link with placeholder
- 🧠 Read the message aloud to yourself
- 🚀 Pressed send with confidence
❓ Frequently Asked Questions
What if I'm nervous?
That's normal! Everyone feels nervous at first. The templates are designed to be warm and low‑pressure.
How many messages should I send?
Start with one. Focus on quality, not quantity. Send 2‑3 per day once you're comfortable.
What if I make a mistake?
Mistakes are part of learning. Apologise if needed, and move forward. People appreciate honesty.
Do I need to share my affiliate link immediately?
It's okay to include it, but don't push it. The goal is to start a conversation.
What if the business is a competitor?
Don't message competitors. Focus on businesses that could genuinely use EMWNews.
Can I send the same message to everyone?
No — personalise each message with a specific observation. Generic messages look like spam.
What if someone asks for a price?
Direct them to your affiliate link or the EMWNews website — they can see pricing there.
How long should the message be?
Keep it under 150 words. Short messages work best on mobile.
What if I don't get a reply?
Follow up once after 3‑5 days. If still no reply, move on to the next business.
Is this really the first step?
Yes. This is Quick Win #3 – the moment you take action and start real conversations.
📋 Field Assignment
Your task:
- 1. Send your first Facebook message to ONE business.
- 2. Use a template from this page.
- 3. Replace every placeholder with real information.
- 4. Record the details below.
| Business Name | Date Sent | Response | Follow-up Date |
|---|---|---|---|
| __________ | __________ | __________ | __________ |