📄 INDUSTRY STANDARD

Press Release Standard Template

The most accepted format — used by thousands of companies and journalists worldwide

📌 Why This Template Works: While there are hundreds of different templates available to craft your press release, this is the most accepted format across the industry. Journalists, editors, and news aggregators expect this structure — following it dramatically increases your chances of media pickup.

Below is a complete, ready-to-use template. Simply replace the placeholder text with your own information.

PRESS RELEASE

FOR IMMEDIATE RELEASE

📰 HEADLINE

[PRESS RELEASE HEADLINE HERE — NEEDS TO BE OBVIOUS WHAT THE NEWS IS!]

Keep under 100 characters. Lead with the most important news. Be direct and factual.

📝 SUBHEADLINE (OPTIONAL)

[Supporting line that adds context or intrigue]

One sentence that expands on the headline without repeating it.

📍 DATELINE

[CITY, State] – [Month Day, Year] – [Summary of what the press release is about, two to three lines long]

Example: NEW YORK, NY – June 11, 2026 – Company Name today announced…

📖 LEAD PARAGRAPH

[Answer who, what, where, when, how, and why in 2-3 sentences. This is the most important paragraph — journalists decide whether to continue reading based on this section alone.]

Must answer: WHO is involved? WHAT is happening? WHERE is it taking place? WHEN will it happen? WHY does it matter?

🖼️ PHOTOS (OPTIONAL)

📸 ONE OR TWO PHOTOS HERE
Upload images through your EMWNews dashboard. Supported formats: JPG, PNG, GIF. Max 10 images per release.

Images increase engagement by up to 80%. Include captions with each photo.

📄 MAIN BODY

[The main body of the press release — typically 300 to 500 words. This is where your message should fully develop. Include supporting facts, data, quotes from executives, and specific details that back up your lead paragraph. Use short paragraphs (2-3 sentences each) for easy reading.]

Aim for 300-500 words. Use short paragraphs. Include at least one quote from a company spokesperson.

💬 QUOTE (RECOMMENDED)

“[Insert a compelling quote from a company executive or key stakeholder about the announcement,]”

said [Name], [Title] at [Company Name]. “Quote continues…”

🏢 ABOUT US

[Information about your organization, products, or services to help establish your expertise. Keep this to 3-4 sentences. Include founding year, mission statement, key products/services, and any notable achievements.]

This is your boilerplate — the same “About” section can be reused for every press release.

📞 MEDIA CONTACT

Contact Person: [Full Name]

Company Name: [Your Company Name]

Telephone Number: [XXX-XXX-XXXX]

Fax Number: [XXX-XXX-XXXX] (Optional)

Email Address: [[email protected]]

Website Address: [https://www.company.com]

Journalists need to know who to contact for follow-up questions. Never omit this section.

# # #

The “###” signifies the end of the press release — a traditional industry standard.

Quick Pre-Submission Checklist

✓ Headline under 100 characters

✓ Lead paragraph answers who/what/where/when/why

✓ Body is 300-500 words

✓ At least one quote from a spokesperson

✓ About Us section (boilerplate) included

✓ Complete media contact information

✓ “###” end marker present

✓ Spelling and grammar checked

Ready to Submit Your Press Release?

Use this template to craft your release, then distribute it through EMWNews.

Submit Your Press Release →

Free press release template • Industry standard format • Used by thousands of companies

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