📢 PROFESSIONAL TEMPLATE

Media Advisory Template

A professional template to help you reach reporters, editors, and producers for local events.

Purpose of a Media Advisory

A media advisory (also known as a media alert) is a brief, targeted notification sent to journalists, editors, and producers to inform them about an upcoming event in your area. This is not intended to replace a news release — rather, it should be used alongside a news release to provide essential, scannable details about a specific event. Think of it as a “calendar invite” for the press.

Unlike a full press release that tells a complete story, a media advisory answers the basic questions — Who, What, When, Where — and includes clear contact information for media follow-ups. Keep it to one page maximum.

Media Advisory Template

Copy the template below and fill in your event details. Replace ALL CAPS text with your specific information.

MEDIA ADVISORY

FOR IMMEDIATE RELEASE

📞 MEDIA CONTACT

[NAME OF SPOKESPERSON]

[PHONE NUMBER]

[EMAIL ADDRESS]

Who should reporters call for more information?

‘Tommy Moose’ Visits Local Fire Department

Men and women of the Moose give children a sense of comfort

WHO: [WHO WILL BE AT THE EVENT? HIGHLIGHT GROUPS AND ORGANIZATIONS, ALONG WITH ANY RECOGNIZABLE PEOPLE (i.e., MAYOR, FIRE CHIEF, ETC.)]

WHAT: [WHAT IS THE EVENT? (PRESENTATION OF TOMMY MOOSE, ETC.)]

WHEN: [DATE AND TIME WHERE EVENT IS TAKING PLACE]

WHERE: [SPECIFIC LOCATION OF EVENT; INCLUDE PARKING INFO AS NECESSARY]

BACKGROUND:

Tommy Moose is one of the most successful and effective of the many community service initiatives sponsored by the Moose organization, which has presented over 120,000 Tommy Moose plush dolls toward the comfort of children in crisis.

The men and women of the Moose conduct community service programs valued between $75 million and $100 million annually throughout North America.

Moose International is an international membership organization of roughly 1.2 million men and women dedicated to caring for young and old, bringing communities closer together, and celebrating life. The Moose organization maintains more than 1,600 Moose Centers across the U.S., Canada, Great Britain, and Bermuda, providing members with family-oriented social, dining and sports activities.

The Moose organization’s main endeavors include Mooseheart Child City & School, a residential community and school for children whose families are unable to care for them; and Moosehaven, a Florida retirement community for senior members in need. Children at Mooseheart, located outside of Chicago, receive the nurturing home, spiritual development, and solid education they need to reach their full potential through a variety of innovative, nationally recognized educational and family-living programs.

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How to Use This Template

Keep it brief: Media advisories should fit on ONE page maximum.
Send early: Distribute 1-2 weeks before your event for best results.
Include a news release: Attach a full press release with more details.
Follow up: Call key journalists 24-48 hours before the event.
Use “FOR IMMEDIATE RELEASE” at the top of the document.

💡 Pro Tip: When distributing your media advisory through EMWNews, use the “Media Advisory” category in your submission form. This helps journalists filter and find time-sensitive event announcements more easily.

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