Quick Win #5 – Follow Up Professionally

Quick Win #5 – Follow Up Professionally | EMWNews Academy

Most sales happen after the follow‑up.

Following up is not about being pushy — it's about showing you care. When you follow up professionally, you build trust and stay top of mind without damaging the relationship.

📅 When Should You Follow Up?

📌 Day 1 – Send your first message

This is your initial outreach. Be warm, personal, and helpful.

📌 Day 3–5 – First follow‑up

Politely check in. Assume they're busy. Keep it short and friendly.

📌 Day 10–14 – Second follow‑up

Share something helpful — a resource, tip, or example. Add value first.

📌 30+ days – Final friendly check‑in

One last message to leave the door open. Then respectfully move on.

📋 The Four Follow-Up Rules

Rule 1 – Be polite

Always use a warm, respectful tone. Thank them for their time and consideration.

Rule 2 – Add value

Share something useful — a tip, a resource, or a relevant example. Don't just ask "Did you see my message?"

Rule 3 – Keep it short

Busy people appreciate brevity. Get to the point quickly and respectfully.

Rule 4 – Never pressure anyone

Your goal is to build trust. If they're not ready, thank them and leave the door open.

📋 Copy & Paste Follow-Up Templates

Choose the template that matches your situation. Replace all placeholders before sending.

TEMPLATE 1 – NO REPLY AFTER 3–5 DAYS

Hi {{OWNER_NAME}}, Just checking in to see if you had a chance to read my last message. I know how busy things get — no pressure at all. If you have any questions, I'm here to help. {{YOUR_NAME}}

TEMPLATE 2 – CHECKING IN

Hi {{OWNER_NAME}}, Hope you're having a good week! I wanted to check in and see if {{BUSINESS_NAME}} is currently looking for any help with marketing or visibility. Let me know — I'd be happy to share more. {{YOUR_NAME}}

TEMPLATE 3 – SHARING SOMETHING HELPFUL

Hi {{OWNER_NAME}}, I came across this press release example and thought of {{BUSINESS_NAME}} — it shows how a local business can get great exposure with a simple announcement. Here's the link: {{YOUR_AFFILIATE_LINK}} Feel free to share your thoughts! {{YOUR_NAME}}

TEMPLATE 4 – AFTER THEY ASKED FOR INFORMATION

Hi {{OWNER_NAME}}, I hope you had a chance to look over the information I sent. If you have any questions, I'd be happy to walk you through anything. No rush — just let me know. {{YOUR_NAME}}

TEMPLATE 5 – FINAL FOLLOW‑UP

Hi {{OWNER_NAME}}, Just one last check‑in — I know everyone is busy. If {{BUSINESS_NAME}} ever needs help with visibility or marketing, I'd be happy to help. Wishing you all the best. {{YOUR_NAME}}

📌 Placeholder reminder: Replace {{BUSINESS_NAME}}, {{OWNER_NAME}}, {{YOUR_NAME}}, and {{YOUR_AFFILIATE_LINK}} before sending. Never hard‑code a real affiliate URL.

📎 Things You Can Share

Sharing something useful shows you're not just asking — you're giving. Here are some ideas:

📰 Helpful article about local marketing
📄 Press release example from a similar business
⭐ Success story or case study
📚 Free resource from the EMWNews Business Action Center
💡 A simple tip to improve their online presence

🚫 Mistakes To Avoid

✖ Following up every day – That's harassment, not follow‑up.
✖ Copy/paste spam – Sending the same generic message to everyone.
✖ Being impatient – Businesses are busy. Give them time.
✖ Complaining – Never say "You never replied to my last message."
✖ Making people feel guilty – Avoid pressure or guilt‑tripping.

🕊️ Know When To Move On

Not every business is ready today — and that's okay.

✔ If they say no, thank them and move on.
✔ If they don't reply after 3 follow‑ups, it's time to move on.
✔ Leave the door open with a professional final message.

Remember: Every "no" brings you closer to a "yes." Keep going.

✅ Quick Checklist – Follow-Up

📅 Waited at least 3 days after the last message
📖 Read their last reply (if any)
📝 Chose the right template
🔄 Replaced all placeholders
💬 Kept it short and warm
📎 Added something helpful (if appropriate)
🚀 Sent with confidence and patience

❓ Frequently Asked Questions

How many times should I follow up?

2–3 follow‑ups is professional. After that, it's time to move on.

What if I get a "no" reply?

Thank them and move on. A professional exit leaves a good impression.

Can I follow up on the same day?

No — that's too soon. Give them at least 3‑5 days to reply.

What if I don't have anything helpful to share?

Use the EMWNews Business Action Center — there are plenty of resources you can link to.

Should I follow up on weekends?

It's better to avoid weekends. Send your follow‑up on a weekday morning.

What if they open my message but don't reply?

That's common. They're busy. Follow up politely after a few days.

What if I forget to follow up?

Set a reminder on your phone. Consistency is key.

Should I use the same template each time?

No — switch it up. Each follow‑up should feel fresh and personal.

What if they reply after I've moved on?

That's great! Respond warmly and pick up the conversation.

What's the most important thing to remember?

Follow‑up is about building trust, not chasing a sale.

📋 Field Assignment

Your task:

1. Follow up with one business that hasn't replied yet.
2. Use a template from this page — replace all placeholders.
3. Keep it warm, short, and professional.
4. Record the details below.

Business Name	Date	Template Used	Response	Next Action
__________	__________	__________	__________	__________

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EMWNews Academy · Quick Win #5 · Follow Up Professionally

Follow UpProfessionally Build relationships, not pressure.