Former Remodeler Brings New Approach to Contractor Marketing

Austin, Texas Jun 14, 2026 (EMWNews.com) – For too long, small contractors have gotten the “short end of the stick” when it comes to generating leads and booking more jobs online. Many have had to resort to just going by referrals, abandoning the web altogether while others attempt to just use social media platforms without a real website.

This is partly due to the high cost of building a website that looks modern and that builds real trust with potential customers.

A modern contractor website is expected to load quickly, especially on mobile devices. Customers also expect service pages, project galleries featuring before-and-after photos, easy contact options, and in some cases online appointment scheduling. Building a website with these features can be expensive for many small contractors.

The high cost of modern website development has put smaller contractors at a significant disadvantage to the larger companies they have to compete with in their local service areas. Some of these companies are not even located in their area but have the money to dominate the listings there anyway.

Many contractors find themselves relying on platforms they do not own and must operate within rules that can change at any time. Their visibility and reach often fluctuate due to algorithms outside their control, making lead flow and revenue difficult to predict from month to month.

That unpredictability makes it difficult to keep a crew paid, pay for equipment and other business expenses, including local advertising, again something essential to growing a business.

Then everywhere they turn, agencies and freelancers bombard them with messages, phone calls and emails offering to solve their problem with better SEO; promising to rank them higher than the last people did, even if that hasn’t generated more leads.

Many contractors report being sold what some marketers refer to as “checklist SEO”, basic optimization tasks such as updating business listings, adding keywords to pages, creating near-identical location pages, and purchasing low-quality backlinks.

The other options are expensive; advertising on social media or Google and paying expensive fees for leads from platforms, often paying for the same lead multiple other contractors are also paying for, so the race to the cheapest bid begins.

Few people understand these challenges better than Chris McElroy, founder of Chris McElroy SEO Agency. Before entering digital marketing, McElroy owned a remodeling business and later worked extensively in lead generation for home improvement and window and door companies.

To address these challenges, the agency launched LeadGenerationAndSales.com, a contractor-focused marketing program designed to help small local contractors generate more leads and sales.

“Ranking is Vanity. Sales is Sanity.” – Chris McElroy

They studied the problems local contractors have faced when it comes to generating leads online and drawing from both offline and online lead-generation experience, McElroy developed a program specifically for small contractors. The goal was to remove major barriers to growth, including the high cost of website development and the ongoing expense of purchasing leads from third-party platforms.

Under this program, contractors receive a professionally built website at no upfront cost, along with one year of hosting. The objective is to remove one of the first barriers many contractors face when attempting to establish a professional online presence and build trust with prospective customers.

“This is not a Local SEO plan. It’s a contractor growth plan.” – Chris McElroy

There is a tradeoff. In exchange, participating contractors commit to a one-year agreement, providing sufficient time to implement and refine strategies designed to generate a more consistent flow of leads.

According to the website, the plan is offered at $500 per month. That covers the basic Local SEO services that are expected plus assistance with setting up and managing other online and offline methods of generating leads, such as hiring callers to contact potential customers using a script based on years of experience, a script for door-to-door canvassers, door hanger and signage design and more.

The agency also provides month-to-month and single pay-as-you-go services for contractors who aren’t ready to use the new program just yet.

McElroy believes the combination of contractor experience, home-improvement lead generation expertise, and three decades of digital marketing experience provides a perspective that is often missing from traditional SEO services. The goal of LeadGenerationAndSales.com is not simply to improve rankings, but to help local contractors create a more predictable system for generating leads and sales.

LeadGenerationAndSales.com
512-789-2249