OVER 50,000 PRODUCTS NOW AVAILABLE FROM CANON, SWINGLINE, STANLEY, HEWLITT

                        PACKARD, APPLE AND MORE ...



    LAS VEGAS, July 23 /EMWNews/ -- BOOMj Inc. (OTC Bulletin

Board: BOMJ), a leading Web-based niche social network and e-commerce site

serving more than 78 million Baby Boomers and adults over 35, announced

today that the BOOMj store will now feature more than 50,000 brand name

products in the office supply category. The store will now feature a

complete line of office furniture including desks, chairs, filing cabinets

as well as everyday office needs such as pens, paper, envelopes and

staplers. New office technology products such as business grade computers,

notebooks, printers and photocopiers have also been added. The category

will also showcase classroom, break room and janitorial supplies.



    



    The BOOMj Store offers close to two million brand name products at

great values in categories including books, DVDs, music, cameras,

computers, kitchenware, electronics, housewares, wellness, beauty and

fragrance.



    "Whether we are self employed, run a small business, work for a large

corporation, own a franchise or work in a school setting we all seek out

brand name office products that keep our business life productive and in

today's economy we certainly want to find the best prices and value for the

products we need," said Wendy Borow-Johnson, President of BOOMj.

"Introducing the office category in the store on BOOMj.com, allows users to

easily purchase products without having to waste time searching the

internet for the appropriate product at the best price, gives users the

ability to get information about new products and also see product reviews

by other BOOMj community members. Everything is available in one place at

the tips of their fingers."



    The office category includes a variety of products from key brands

which include Avery, 3M, Fellowes, Swingline, Stanley and Post-It. The key

technology brands include Apple, Canon, Brother, Lenovo, HP and Lexmark

among others.



    BOOMj membership is free, and members earn reward points to use towards

purchases in the store. To help brands market their products, BOOMj creates

brand profiles in its social network allowing brands to reach out to the

community and giving BOOMj members access to exclusive offers and new

product introductions. Today BOOMj launches brand profiles for Swingline,

Lenovo, Lexmark, Canon, among others.



    "These brand profiles exemplify our commitment to providing the best

social shopping experience for our members and goes beyond traditional

e-commerce by integrating community, content, and e-commerce into the BOOMj

member experience," continued Borow-Johnson.

    About BOOMj Inc.



    BOOMj Inc.(TM) (OTCBB: BOMJ) is a leading Web-based niche social

network and e-commerce site serving more than 78 million Baby Boomers and

Generation Jonesers. BOOMj provides an integrated and highly focused

community which incorporates personalized social networking, online

shopping, travel deals, video programming, and breaking headline news and

focused content in: health, finance, politics, lifestyle, and

movies/entertainment for members. BOOMj Inc., through its I-SUPPLY unit,

also offers comprehensive e-commerce solutions for niche portals and social

networks. For more information regarding the company, please visit

http://www.boomj.com.



    Safe Harbor Statement:



    This news release includes forward-looking statements intended to

qualify for the safe harbor from liability established by the Private

Securities Litigation Reform Act of 1995. These forward-looking statements

generally can be identified by phrases that say BOOMj or its management

"believes," "expects," "anticipates," "foresees," "forecasts," "estimates"

or other words or phrases of similar import. Similarly, statements in this

release that describe the Company's business strategy, outlook, objectives,

plans, intentions or goals also are forward-looking statements. All

forward-looking statements are inherently speculative, and are subject to

risks and uncertainties that could cause actual results to differ

materially from those anticipated in forward-looking statements. These

risks and uncertainties include those set forth from time to time in our

filings with the Securities and Exchange Commission. We are under no

obligation, and do not undertake any duty, to update these forward-looking

statements at any time.