Mediasite by Sonic Foundry again nominated for Best Webcasting Platform



    MADISON, Wis., Aug. 8 /EMWNews/ -- Sonic Foundry, Inc.

(Nasdaq: SOFO), the recognized market leader for rich media webcasting and

knowledge management, today announced the company's Mediasite platform is

once again a finalist in the Best Webcasting Platform category in the

second annual Streaming Media Magazine Readers' Choice Awards.



    Streaming Media Magazine established the program to honor the success

of streaming technology and services companies that are fueling industry

growth. This year the publication identifies 20 categories and invites

readers and end users to vote at

http://www.streamingmedia.com/readerschoice. Voting is open until Monday,

August 25, and winners will be announced at a reception during Streaming

Media West (http://www.streamingmedia.com/west) in San Jose on September

23.



    Last year, Sonic Foundry and Mediasite were chosen Best Webcasting

Platform and Best Webcasting Appliance

(http://www.sonicfoundry.com/readerschoice2007), singled out among 92

companies and 120 products and services nominated by customers and industry

experts.



    "This year's Readers' Choice Awards present more than 200 different

products and services from more than 150 different companies from around

the world. The fact that there's so much competition for these awards is a

reflection of just how many competitive solutions are now available to

consumers, enterprises and educational institutions looking for online

video solutions. Regardless of who the ultimate winners are, that's

something we can all celebrate," said Streaming Media Magazine editor Eric

Schumacher-Rasmussen.



    Since its introduction in 2003, Sonic Foundry's Mediasite has set the

standard as a transformational communication medium for delivering critical

information and sharing knowledge. Trusted by more than 1100 customers, the

patented Mediasite webcasting and content management system quickly and

cost-effectively automates the capture, management, delivery and search of

rich media presentations that combine audio, video and accompanying

graphics for live or on-demand viewing.

    About Sonic Foundry(R), Inc.



    Founded in 1991, Sonic Foundry (Nasdaq: SOFO,

http://www.sonicfoundry.com) is the recognized market leader for rich media

webcasting and knowledge management, providing education and training

solutions and services that link an information-driven world. Based in

Madison, Wisconsin, the company has received numerous awards including the

2007 Frost & Sullivan Global Market Leadership Award, Ziff Davis Media's

Baseline Magazine's sixth fastest-growing software company with sales under

$150 million and Deloitte's Technology Fast 500. Named a Bersin &

Associates 2007 Learning Leader, Sonic Foundry's webcasting and knowledge

management solutions are trusted by education institutions, Fortune 500

companies and government agencies for a variety of critical communication

needs. Sonic Foundry is changing the way organizations communicate via the

web and how people around the globe receive vital information needed for

education, business, professional advancement and safety. Product and

service names mentioned herein are the trademarks of Sonic Foundry, Inc. or

their respective owners.



    Certain statements contained in this news release regarding matters

that are not historical facts may be forward-looking statements. Because

such forward-looking statements include risks and uncertainties, actual

results may differ materially from those expressed in or implied by such

forward-looking statements. Factors that could cause actual results to

differ materially include, but are not limited to, uncertainties pertaining

to continued market acceptance for Sonic Foundry's products, its ability to

succeed in capturing significant revenues from media services and/or

systems, the effect of new competitors in its market, integration of

acquired business and other risk factors identified from time to time in

its filings with the Securities and Exchange Commission.