and Advertisers to Have More Timely, Targeted Promotions

PHOENIX–(EMWNews)–AdOn Network, a leader in providing

innovative keyword-targeted advertising solutions for online advertisers

and publishers, has unveiled the launch of the Sybase

Analytic Appliance, an integrated Data Warehousing & Business

Intelligence solution. AdOn Network CEO Steve Armstrong and Chief

Technical Officer Bhaskar Ballapragada made the announcement today.

“The Sybase Analytic Appliance will allow us

to query substantially more traffic from multiple forms of advertising,

allowing our publishers to maximize their advertising revenue, and our

advertisers more timely and targeted promotions based on customer buying

behavior and changing external factors,”

Ballapragada says.

A key reason AdOn Network chose Sybase is for its column-based database

design, which allows the delivery of query responses faster at

significantly lower storage and administration costs than other

available alternatives it studied. The system streamlines several

commercial components into a single bundle with all the necessary

components, combining leading technologies from Sybase, IBM and

MicroStrategy.

Other factors include Sybase’s capacity to

continuously load a large volume of data immediately available for

real-time queries and its overall cost-effectiveness.

AdOn Network (adonnetwork.com),

founded in 1999, is one of the largest contextual and behavioral

advertising networks online, providing innovative solutions to more than

1,000 national and international advertisers and publishers. Based in

Phoenix, Ariz., AdOn Network ranked 72^nd on

Entrepreneur Magazine’s “Hot

500” list of 2007’s

fastest growing companies in America. AdOn Network is a PV Media Group (PVMediaGroup.com)

company.

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