2008-08-25 04:33:00
San Francisco PR Firm Chosen by Emerging Travel Web Site to Spearhead
Consumer Relations
SAN FRANCISCO, Aug. 25 // -- MSR Communications(R) (MSR), an
award-winning public relations firm specializing in communications
management for technology, B2B and consumer lifestyle companies, today
announced it has been named PR agency of record for AirBed&Breakfast, a
site that offers adventurous travelers localized lodging, to increase brand
awareness and position it as the leading source for alternative travel
accommodations.
"We chose MSR because of its proven media relations expertise
enthusiasm for our company," said Brian Chesky, co-founder of
AirBed&Breakfast. "When we first entered the MSR office we were an unknown
startup. Now, thanks to MSR's ability to quickly secure impactful results,
our business is growing at a phenomenal pace!"
In just one month, MSR has hit the ground running with an aggressive
campaign centered around a hotel shortage for the upcoming political
conventions. The effort has landed placements in numerous print and
broadcast outlets such as The New York Times, U.S. News & World Report,
CNN, ABC, CBS and Fox News.
"We are delighted to expand our consumer practice with such an exciting
company as AirBed&Breakfast!," said Mary Shank Rockman, principal and CEO
of MSR Communications, LLC. "The site delivers something unique - a truly
local experience that cannot be replicated by a hotel."
AirBed&Breakfast joins MSR's growing roster of companies that receive
its specialized, senior-level talent and service. MSR Communications was
recently recognized as one of the top 5 small agencies in the nation by PR
SourceCode and has received seven awards for its exceptional campaign
development and implementation.
About MSR Communications
MSR Communications is an independent public relations firm that offers
a unique brand of creative intelligence to provide superior communications
management services to emerging-growth technology, B2B and consumer
lifestyle companies. The firm has practice areas in media and analyst
relations, speaker placement programs, corporate positioning and messaging,
crises and reputation management and Web site content development. MSR
combines strategic programming, exceptional client service and influential
relationships to drive extraordinary results that help clients build
mindshare with key constituents. Based in San Francisco, MSR has been
recognized as one of the Top 25 Independent PR Firms in Northern
California. For more information, please visit http://www.msrcommunications.com or
call (415) 989-9000; toll free (866) 247- 6172.
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