Amobee Media Systems Raises Additional Equity Capital

Amobee Secures New Strategic Investors Motorola and Cisco and Hires Industry Veteran Gary Schofield

REDWOOD CITY, CA–(EMWNews – August 6, 2008) – Amobee Media Systems, the world leader in

advertising solutions for mobile operators, today announced that Motorola,

Inc. (NYSE: MOT) and Cisco Systems have made strategic investments in the

company. These market leaders join the company’s existing investors who

also participated in this round — Telefonica (NYSE: TEF), Vodafone (NYSE: VOD), Accel Partners, Globespan, and Sequoia Capital — to deliver the

promise of mobile advertising to operators worldwide. This investment

comes in the wake of a global alliance with Telefonica, and successful

deployments with Vodafone in multiple markets including Italy, Spain, and

Czech Republic.

“Amobee is establishing a mobile advertising ecosystem to better serve

operators,” said Zohar Levkovitz, CEO of Amobee Media Systems. “By

engaging with Cisco, one of the most deployed vendors of operator solutions

globally, and Motorola, a leading handset manufacturer worldwide, Amobee is

creating the most complete mobile advertising solution enabling operators

to deploy the most effective advertising offerings for their market.”

The Amobee media system establishes a new revenue stream for mobile

operators who can offer their ad-enabled inventory to agencies and

advertisers seeking to buy, deploy, and monitor campaigns across all mobile

channels. The Amobee system also ensures that mobile customers are getting

the most relevant advertising experience.

Using a single, telco-grade ad serving solution, Amobee dynamically inserts

relevant ads into all mobile entertainment and communication channels,

including video, music, messaging, games, and WAP. Due to this

operator-centric approach, Amobee has enabled mobile advertising campaigns

for

world-renowned brands like Acura, Coca-Cola, Canon, Fox Searchlight,

Mercedes, and more, in partnership with major operators like Telefonica and

Vodafone.

“Advertising is about to open on billions of mobile screens around the

world and Amobee Media Systems has made this possible. With Amobee,

today’s mobile operators can become tomorrow’s media companies — offering

a rich diet of information, entertainment and amusement to consumers

everywhere,” said Mike Moritz, Partner at Sequoia Capital. “Fifteen years

ago — before companies like Yahoo! and Google — there was barely any

advertising or commerce on the internet. Today, the same is true on

mobile. Thanks to Amobee, that is about to change.”

Additionally, Amobee announced that mobile industry veteran Gary Schofield

has joined the executive team as President and Chief Operating Officer.

With more than 20 years of operational management experience in both the

enterprise and consumer markets, Schofield has specialized expertise and

focus in the communications industry, particularly mobile and online. At

Amobee he will be responsible for all facets of the company’s business.

“Amobee has rapidly developed a reputation as a market-leading company with

exceptional industry expertise and a distinct passion for excellent

technology innovation,” said Schofield. “In my new role, my objective is to

further extend the company’s global footprint, operational excellence and

market position.”

Most recently, Schofield was President of Networks at Digital Chocolate, a

leading publisher and developer of mobile and online digital content. In

this role, he was responsible for all business units across the company’s

global operations. Throughout his tenure, he consistently led the company

to significant year-over-year growth.

About Amobee Media Systems

Headquartered in Redwood City California, Amobee Media Systems is the most

deployed telco-grade ad-serving solution. Amobee is dedicated to mobile

operators, allowing them to dynamically insert advertising impressions in

all forms of mobile communication and content: WAP Browsing, Video & Music,

SMS, MMS, applications and Games. Amobee’s complete ad serving solution is

designed to facilitate the launch of advertising campaigns for brand

building, direct response and lead generation campaigns helping mobile

operators and their subscribers “get more for less.” The company enjoys

strategic investments from key mobile ecosystem players: Cisco, Motorola,

Telefonica and Vodafone, as well as financial backing from some of the

biggest names in venture capital: Accel Partners, Globespan and Sequoia

Capital.

Media Contacts: Atomic PR for Amobee Margaret Huang/Erin Boyd (415) 402-0230