Seasoned Financial Executive Brings over 20 Years of Business,
Industry, and Capital Markets Experience to Atrinsic
NEW YORK–(EMWNews)–New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), a premier
Internet media and mobile entertainment company, today announced that
Andrew Zaref has joined the Company as its Chief Financial Officer
effective July 14, replacing Dan Harvey, who will remain with Atrinsic
in another senior level role reporting to Mr. Zaref.
Mr. Zaref served as an Executive Vice President and Chief Financial
Officer of Westwood One, Inc., a NYSE-listed publicly traded provider of
information services and programming to the radio, TV, and online
industries in the United States. At Westwood One, Mr. Zaref was
responsible for managing the financial affairs of the company under a
Management Agreement between Westwood One and CBS Radio, Inc.
Previously, he spent several years at KPMG LLP as a Partner servicing
numerous clients in the Information, Entertainment, Communications, and
Technology industries. Mr. Zaref is an alumnus of the State University
of New York at Buffalo, a certified public accountant, and is involved
in numerous professional and civic organizations.
Mr. Zaref added, “The convergence of mobile
and Internet media represents one of the most significant market
opportunities over the next few years. Atrinsic is a Company whose
business model is uniquely positioned to capitalize on this opportunity,
and I’m excited to join Atrinsic to support
its growth platform as a public listed company.”
Burton Katz, the Company’s CEO, commented, “Andrew
is a proven financial executive with a well-rounded track record of
success with particular emphasis in investor relations, the integration
of acquisitions, and the general management of global public companies.
Coming from the radio industry Andrew brings a wealth of experience to
our business model and understands how to manage rapid organic and
acquisitive growth. We are excited to add a veteran like Andrew to the
Atrinsic team and believe he will benefit our employees, customers and
Atrinsic (NASDAQ: NWMO) (New Motion, Inc. DBA Atrinsic) is one of the
fastest growing digital advertising and entertainment networks in the
United States. Atrinsic brings together the power of the Internet, the
latest in mobile technology, and traditional marketing/advertising
methodologies, creating a fully integrated vehicle for both
entertainment content and brand-based and performance advertising.
Entertainment content is organized into four strategic services —
digital music, casual games, sweepstakes, and community/lifestyle.
Brands include Altnet, a mobile legal music download service featuring
original artists, GatorArcade, a premium online and mobile gaming site,
Bid4Prizes, a low-bid mobile auction game, and iMatchUp, one of the
first integrated web-mobile dating services. Feature-rich advertising
services include a mobile ad network, extensive search capabilities,
email marketing, one of the biggest publisher networks around at over
8,000 and growing, and proprietary entertainment content. Headed by a
team of Internet, new media, entertainment and technology professionals,
Atrinsic was founded in 2005 and is headquartered in New York with
offices in Irvine, CA, Seattle, WA, and Moncton, Canada. For more
information, please visit www.atrinsic.com.
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