Andrew Zaref Named Atrinsic’s CFO

2008-07-15 07:00:00

Seasoned Financial Executive Brings over 20 Years of Business,

Industry, and Capital Markets Experience to Atrinsic

NEW YORK–(EMWNews)–New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), a premier

Internet media and mobile entertainment company, today announced that

Andrew Zaref has joined the Company as its Chief Financial Officer

effective July 14, replacing Dan Harvey, who will remain with Atrinsic

in another senior level role reporting to Mr. Zaref.

Mr. Zaref served as an Executive Vice President and Chief Financial

Officer of Westwood One, Inc., a NYSE-listed publicly traded provider of

information services and programming to the radio, TV, and online

industries in the United States. At Westwood One, Mr. Zaref was

responsible for managing the financial affairs of the company under a

Management Agreement between Westwood One and CBS Radio, Inc.

Previously, he spent several years at KPMG LLP as a Partner servicing

numerous clients in the Information, Entertainment, Communications, and

Technology industries. Mr. Zaref is an alumnus of the State University

of New York at Buffalo, a certified public accountant, and is involved

in numerous professional and civic organizations.

Mr. Zaref added, The convergence of mobile

and Internet media represents one of the most significant market

opportunities over the next few years. Atrinsic is a Company whose

business model is uniquely positioned to capitalize on this opportunity,

and Im excited to join Atrinsic to support

its growth platform as a public listed company.

Burton Katz, the Companys CEO, commented, Andrew

is a proven financial executive with a well-rounded track record of

success with particular emphasis in investor relations, the integration

of acquisitions, and the general management of global public companies.

Coming from the radio industry Andrew brings a wealth of experience to

our business model and understands how to manage rapid organic and

acquisitive growth. We are excited to add a veteran like Andrew to the

Atrinsic team and believe he will benefit our employees, customers and

shareholders.

About Atrinsic

Atrinsic (NASDAQ: NWMO) (New Motion, Inc. DBA Atrinsic) is one of the

fastest growing digital advertising and entertainment networks in the

United States. Atrinsic brings together the power of the Internet, the

latest in mobile technology, and traditional marketing/advertising

methodologies, creating a fully integrated vehicle for both

entertainment content and brand-based and performance advertising.

Entertainment content is organized into four strategic services —

digital music, casual games, sweepstakes, and community/lifestyle.

Brands include Altnet, a mobile legal music download service featuring

original artists, GatorArcade, a premium online and mobile gaming site,

Bid4Prizes, a low-bid mobile auction game, and iMatchUp, one of the

first integrated web-mobile dating services. Feature-rich advertising

services include a mobile ad network, extensive search capabilities,

email marketing, one of the biggest publisher networks around at over

8,000 and growing, and proprietary entertainment content. Headed by a

team of Internet, new media, entertainment and technology professionals,

Atrinsic was founded in 2005 and is headquartered in New York with

offices in Irvine, CA, Seattle, WA, and Moncton, Canada. For more

information, please visit www.atrinsic.com.

Hayden Communications
Brett Maas, 646-536-7331 (Investors)
brett@haydenir.com
or
Cameron

Donahue, 651-653-1854
cameron@haydenir.com

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