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Arby’s(R) Restaurants Satisfy Consumers’ Cravings for Savings With Cellfire Mobile Coupons

2008-08-13 08:00:00

        Quick-Service Restaurant Innovator Serves up Mobile Coupons

    SAN JOSE, Calif., Aug. 13 /EMWNews/ -- Cellfire Inc., the only

nationwide mobile coupon and discount offer service, announced that Arby's

will use its service to distribute mobile coupons redeemable at 250

restaurants throughout Atlanta, Birmingham, Dallas-Ft.Worth, Los Angeles,

and Tampa-St. Petersburg. Arby's is adding the mobile component to

complement its traditional marketing promotion strategy to reach consumers

on-the-go and enhance customer interaction with the brand.

    "Cellfire's mobile coupons help us deliver value right into our

customers' hands when they are on-the-go, hungry for fresh, great tasting

quality food and looking for a deal," said Cyndi Richardson, Vice

President, Company Marketing, Arby's Restaurant Group, Inc.

    Now through August 30, 2008, Arby's is offering the following exclusive

Cellfire mobile discount offers in Atlanta, Birmingham, Dallas-Ft. Worth,

Los Angeles and Tampa-St. Petersburg.

-- Buy One Get One Free Beef 'n Cheddar sandwich -- $.79 Jamocha Shake -- Free Chicken Filet Sandwich with purchase of medium fry and medium drink To access these mobile deals at Arby's and other discounts from Cellfire, consumers can register at or send a text message with the keyword ARBYS to 22888. "Brands are always looking for ways to more effectively communicate with customers," said Brent Dusing, CEO of Cellfire. "Mobile devices enable a one-to-one interaction, immediacy and accessibility that surpass what other media can offer, allowing innovators like Arby's to engage consumers wherever they may be." Consumers access the Cellfire mobile coupon service through an easy-to-use mobile application that resides on their cell phone or through a mobile Web browser. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use. Cellfire is a free service, although standard data or usage charges may apply depending on the carrier or data plan. While consumers can use text messages to initiate Cellfire registration and save offers for future use, Cellfire is not a text message coupon service.

    About Cellfire

    Cellfire provides consumers with convenient discounts directly on their

mobile phones. Cellfire is the first nationwide mobile coupon and discount

offer service that allows consumers to easily access deals from brand-name

merchants nationwide through their cell phone. Founded in January 2005,

Cellfire is headquartered in San Jose, California. For more information or

to download Cellfire, visit

    About Arby's Restaurant Group, Inc.

    Arby's Restaurant Group, Inc. (ARG) is a subsidiary of Triarc

Companies, Inc. (NYSE: TRY, TRY.B). ARG, based in Atlanta, is the

franchisor of the Arby's restaurant system, which consists of approximately

3,700 restaurants worldwide, and is owner and operator of over 1,100 of

those restaurants located in the United States. Founded in 1964, Arby's

quick service restaurants specialize in offering slow roasted and freshly

sliced roast beef sandwiches as well as its Market Fresh(R) deli-style

sandwiches, toasted subs, wraps and salads with the convenience of a

drive-thru. Arby's offers guests a unique, great tasting alternative to

traditional fast food with its one-of-a-kind menu items including the Beef

'n Cheddar, Curly Fries and Jamocha shakes. To learn more about Arby's,

please visit

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Jordan Taylor

Jordan Taylor is Sr. Editor & writer from San Diego, CA. With over 20 years and 2650+ articles edited rest assured your Press Release will see traction.

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