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Ardene Deploys Axis Network Cameras to Reduce Shrink in Its Fashion Accessory Retail Stores Throughout Canada

2008-08-05 07:00:00

Ardene Deploys Axis Network Cameras to Reduce Shrink in Its Fashion Accessory Retail Stores Throughout Canada

Network Surveillance System Will Also Be Used for Security,

Merchandising, Marketing, Staffing

CHELMSFORD, Mass.–(EMWNews)–Axis Communications, the global

leader in the network video market, today announced that Ardene,

Canadas premier fashion accessory retailer,

is implementing its network cameras to reduce shrink in 350 stores

across the country.

Ardene offers a wide selection of jewelry, hair accessories, footwear,

clothing and more. Shoplifting is a serious concern because Ardene

carries a vast amount of merchandise in each store, mostly fashion

jewelry, that is often targeted for theft because of its small size. In

addition, because of the high volume of daily transactions, thieves

sometimes target the stores debit PIN pads to

collect client card information.

Axis partner Intercam Systems

has worked with Ardene as a contractor/integrator installing the

surveillance system. In addition to Axis network cameras, Intercam also

installed Milestone Systems software. Through the softwares

custom viewing interface and a vast array of available options, Ardene

has found it simple to view things in ways that address its particular

requirements. This contrasts with the prior analog camera system that

offered inferior performance and didnt meet

Ardenes needs.

According to Roger Choucroun, systems engineer, Intercam, The

combination of both products offers Ardene a modern, efficient solution

useful in todays national retail market.

Installing and using Axis network cameras properly is a very powerful

added value to any large company. We believe Ardene chose the right

product to do the job.

Because of our companys

rapid growth rate, we urgently needed to put a security system in place

in our stores to reduce shrink, said Angie

Dalios, security & loss prevention manager, Ardene Holdings. Our

primary reason for video surveillance is to make the potential

shoplifter think twice before stealing. In addition, the surveillance

system offers employees a sense of security, knowing that if something

were to happen in the store, it would be caught on tape and proper

action would be taken. Beyond loss prevention and security, we plan to

use the system for merchandising, marketing, staffing, etc. In fact, we

believe that most departments can benefit from our surveillance system.

Currently Ardene has deployed more than 120 AXIS 215 PTZ Network

Cameras, high-resolution units that offer 12x optical zoom capacity with

both day and night functions. The network cameras are placed near cash

registers and over sales floors. Because AXIS 215 PTZ network cameras

pan, tilt and zoom on a constant level, they are able to provide

excellent store coverage.

The decision to choose Axis network cameras

versus competitive analog options has provided Ardene with the

capability to view video feeds from anywhere on the network. Ardene

staff can monitor multiple cameras at numerous locations from remote

sites. In addition, the digital picture quality is superior to analog

and recordings are highly compressed for reduced storage.

Ardene is truly a forward-thinking retailer

and we are delighted it is using our network cameras for preventing

thefts as well as other creative applications — such as merchandising

and marketing, said Robert Moore, regional

manager, Canada, for Axis Communications, Inc. We

are pleased that its experience has been excellent so far and expect

Ardene to find similar success as it completes a company-wide rollout.

About Axis Communications

Axis is an IT company offering network video solutions for professional

installations. The company is the global market leader in network video,

driving the ongoing shift from analog to digital video surveillance.

Axis products and solutions focus on security surveillance and remote

monitoring, and are based on innovative, open technology platforms.

Axis is a Swedish-based company, operating worldwide with offices in

more than 20 countries and cooperating with partners in more than 70

countries. Founded in 1984, Axis is listed on the OMX Nordic Exchange,

under the ticker AXIS. For more information about Axis, please visit our

website at

For Axis
George Cohen, 617-325-0011
[email protected]

Wehler, 978-614-2068
[email protected]

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