Ardene Deploys Axis Network Cameras to Reduce Shrink in Its Fashion Accessory Retail Stores Throughout Canada
2008-08-05 07:00:00
Ardene Deploys Axis Network Cameras to Reduce Shrink in Its Fashion Accessory Retail Stores Throughout Canada
Network Surveillance System Will Also Be Used for Security,
Merchandising, Marketing, Staffing
CHELMSFORD, Mass.–(EMWNews)–Axis Communications, the global
leader in the network video market, today announced that Ardene,
Canada’s premier fashion accessory retailer,
is implementing its network cameras to reduce shrink in 350 stores
across the country.
Ardene offers a wide selection of jewelry, hair accessories, footwear,
clothing and more. Shoplifting is a serious concern because Ardene
carries a vast amount of merchandise in each store, mostly fashion
jewelry, that is often targeted for theft because of its small size. In
addition, because of the high volume of daily transactions, thieves
sometimes target the stores’ debit PIN pads to
collect client card information.
Axis partner Intercam Systems
has worked with Ardene as a contractor/integrator installing the
surveillance system. In addition to Axis network cameras, Intercam also
installed Milestone Systems software. Through the software’s
custom viewing interface and a vast array of available options, Ardene
has found it simple to view things in ways that address its particular
requirements. This contrasts with the prior analog camera system that
offered inferior performance and didn’t meet
Ardene’s needs.
According to Roger Choucroun, systems engineer, Intercam, “The
combination of both products offers Ardene a modern, efficient solution
useful in today’s national retail market.
Installing and using Axis network cameras properly is a very powerful
added value to any large company. We believe Ardene chose the right
product to do the job.”
“Because of our company’s
rapid growth rate, we urgently needed to put a security system in place
in our stores to reduce shrink,” said Angie
Dalios, security & loss prevention manager, Ardene Holdings. “Our
primary reason for video surveillance is to make the potential
shoplifter think twice before stealing. In addition, the surveillance
system offers employees a sense of security, knowing that if something
were to happen in the store, it would be caught on tape and proper
action would be taken. Beyond loss prevention and security, we plan to
use the system for merchandising, marketing, staffing, etc. In fact, we
believe that most departments can benefit from our surveillance system.”
Currently Ardene has deployed more than 120 AXIS 215 PTZ Network
Cameras, high-resolution units that offer 12x optical zoom capacity with
both day and night functions. The network cameras are placed near cash
registers and over sales floors. Because AXIS 215 PTZ network cameras
pan, tilt and zoom on a constant level, they are able to provide
excellent store coverage.
The decision to choose Axis’ network cameras
versus competitive analog options has provided Ardene with the
capability to view video feeds from anywhere on the network. Ardene
staff can monitor multiple cameras at numerous locations from remote
sites. In addition, the digital picture quality is superior to analog
and recordings are highly compressed for reduced storage.
“Ardene is truly a forward-thinking retailer
and we are delighted it is using our network cameras for preventing
thefts as well as other creative applications — such as merchandising
and marketing,” said Robert Moore, regional
manager, Canada, for Axis Communications, Inc. “We
are pleased that its experience has been excellent so far and expect
Ardene to find similar success as it completes a company-wide rollout.”
About Axis Communications
Axis is an IT company offering network video solutions for professional
installations. The company is the global market leader in network video,
driving the ongoing shift from analog to digital video surveillance.
Axis products and solutions focus on security surveillance and remote
monitoring, and are based on innovative, open technology platforms.
Axis is a Swedish-based company, operating worldwide with offices in
more than 20 countries and cooperating with partners in more than 70
countries. Founded in 1984, Axis is listed on the OMX Nordic Exchange,
under the ticker AXIS. For more information about Axis, please visit our
website at www.axis.com.
For Axis Wehler, 978-614-2068 |
|
Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89
Get Unlimited Organic Website Traffic to your Website
TheNFG.com now offers Organic Lead Generation & Traffic Solutions