ASI’s National Kidney Foundation Pro Bono Fundraising Campaign Concludes Organization’s First Social Media-Based Program Highlights Improved Reach, Reduced Overhead Through Viral Campaigning
2008-03-31 05:30:00
ASI’s National Kidney Foundation Pro Bono Fundraising Campaign Concludes
Organization’s First Social Media-Based Program Highlights Improved Reach, Reduced Overhead Through Viral Campaigning
ALEXANDRIA, VA–( EMWNews – March 31, 2008) – Advanced Solutions International (ASI), the
leading global provider of .Net software for associations and non-profits,
today announced that the company has successfully completed the National
Kidney Foundation’s first social media-based donation campaign. Through a
pro bono company initiative called ASI Cares, employees identified the
National Kidney Foundation as a cause they believed in strongly and took it
upon themselves to create, manage and execute the campaign.
ASI created and launched their National Kidney Foundation donation campaign
in 72 hours. The 29-day campaign started with 128 participants, and ASI’s
social media technology organically doubled the reach to 256 donors. The
National Kidney Foundation’s fundraising campaign was run entirely over the
Internet, incurring no postage or materials costs for pledge forms,
permits, property rental fees, tax recites or mailers, and enabling
complete participation directly from personal computers.
“ASI has taken it in their hands to create and drive a donation campaign
for us, and founder Bob Alves’ personal contribution of time, staff and
money has been very much appreciated,” said Stephen Bajardi, Chief
Operating Officer at National Kidney Foundation. “This will directly
address our mission to save lives through prevention, treatment, and
transplant availability.”
“When the family of one of our key team members was tragically affected by
kidney disease, we wanted to show our support by helping the National
Kidney Foundation,” said Bob Alves, Chairman and CEO of ASI. “I’m proud of
each of our employees who reached out to their personal networks to show
support for their colleague, as well as the estimated quarter of the U.S.
population impacted by this terrible disease.”
The National Kidney Foundation campaign, which started December 12, 2007
and concluded January 11, 2008, was headed by the company’s fundraising
product manager, Sarah Hoddinott. The National Kidney Foundation ASI Cares
campaign was inspired by the family struggle of one of ASI’s executive
leaders, who is persevering through a second kidney transplant, and its
success was the result of an effort put forth by ASI employees worldwide.
About the National Kidney Foundation
The National Kidney Foundation, Inc., a major voluntary health
organization, seeks to prevent kidney and urinary tract diseases, improve
the health and well-being of individuals and families affected by these
diseases, and increase the availability of all organs for transplantation.
For more information visit www.kidney.org.
About ASI
Advanced Solutions International (ASI) is the leading global provider of
software for associations and non-profits, serving the industry since 1991.
The company’s premier product, iMIS, is the only complete, upgradeable,
web-based, not-for-profit business software system. iMIS has served nearly
3000 customers worldwide. ASI distributes its solutions through a direct
sales force and a global network of local solution providers backed by
award-winning technical support. The company employs more than 200, with
offices in the U.S., U.K., Canada and Australia. To learn more visit
Contact: March Communications One Broadway, 14th Floor Kendall Square Cambridge, MA 02142 Eric Seymour / Liz Caradonna (617) 475-1564 / 1575 / |
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