ATP Prepares for National Breast Cancer Awareness Month as Partnership with Komen Continues

Pink Ribbon Petito USB Drives Awarded as Part of Their Recognition Program

Sunnyvale, CA (EMWNews) August 7, 2008 — Starting August 1 through October 31, ATP will be giving out Pink Ribbon Petito USB drives to selected winners for stories about how breast cancer has affected their lives or the lives of their loved ones. As part of the leading manufacturer of flash and DRAM memory’s commitment to support Susan G. Komen for the Cure’s global breast cancer movement, the company is calling for life stories about those who had battled breast cancer or about their friends or relatives who are or have been fighting the disease.

“We are proud to have been continuously contributing to Susan G. Komen for the Cure’s commitment to fight against breast cancer,” said Michael Plaksin, ATP Vice President of Sales and Marketing. “We are hoping to reach out to more people by sharing the most inspiring and motivating stories about themselves, or someone they know, who are facing or who have overcome breast cancer.”

“Our Pink Petito USB drives are a perfect display of each user’s individual support for the cause. It is also our way to show our appreciation and support for anyone whose life has been affected by the disease in any way,” Plaksin continued.

Stories can be sent to [email protected] and featured stories will be posted at http://pinkpetito.atpinc.com. The Pink Petito is an official product partner of Komen and is manufactured with ATP’s distinctive SIP (System-In-Package) technology, in which all flash memory components are enclosed with a protective layer. This technology results in durability features unmatched by standard memory products including waterproof, dustproof, shockproof, and extreme temperature resistant.

Susan G. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cure. With events like the Komen Race for the Cure, the organization has invested nearly $1 billion to fulfill their promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

ATP is committed to donating 10% of Pink Petito sales to Komen with $50,000 in minimum guaranteed donation. The ATP Pink Ribbon Petito USB drives are available immediately through ATP’s distribution and retail partners including BestBuy.com, Brandsmart, Costco.com, Douglas Stewart’s education channels, mydigitaldiscount.com, Target.com, and at Virgin Megastores nationwide. The 1GB Pink Petito has an MSRP of $19.99, while the 2GB version has an MSRP of $29.99. For more information on the contest and on ATP Pink Petito, please visit http://pinkpetito.atpinc.com or email pinkpetito @ atpinc.com.

ATP and the ATP logo are registered trademarks of ATP Electronics, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP

Founded in 1991, ATP is a leading manufacturer of high performance and durable flash memory solutions as well as DRAM memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, testing and qualification, ATP offers a broad range of the highest quality DRAM memory products for mission critical applications such as server blade, workstation, network communication, and embedded systems. ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. For more information on ATP memory products, visit http://www.atpinc.com or email [email protected].

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