Auction Floor Announces 2nd Quarter Accomplishments

NEW YORK, NY–(EMWNews – August 15, 2008) – Auction Floor, Inc. (PINKSHEETS: AFLO)

(FRANKFURT: ZUI), a leading web-based technology provider to the auction

industry, is pleased to announce sales and technical accomplishments for

2nd quarter 2008. The Company continues to develop and integrate its

auction trading platform with a diverse group of customers and channel

sites.

Highlights for the 2nd quarter are as follows:

Technology Update:

--  Completed the relocation of Company's auction technology

    infrastructure to a leading Tier A facility. The Company's server network

    meets highest standards for security and reliability.

    

--  Integrated Auction Manager loading tool into Auction Zip, enabling

    11,000 auction houses to reach 650,000 unique visitors a month posting

    items for sale on the Auction Zip website. Marketing of the tool will

    commence during the balance of the 3rd quarter, and the Company anticipates

    listing fee revenues to contribute to 4th quarter results.

    

--  Integrated Auction Manager with eBay's retail marketplace system

    complementing the current integration into the eBay live auction system.

    Auction Houses, and online sellers, standardized on the Company's trading

    platform will have the added convenience to pay listing fees and promote

    their items on eBay from a central point of control.

    

--  Integrated and launch of Auction Manager loading tool for Bidtopia,

    enabling a large market of online sellers to pay competitive listing fees

    and post their items for auction on the fast-growing Bidtopia website and

    extending the Auction Floor trading platform to a broad audience of buyers.

    

--  Projected completion and launch of auction sales with GoAntiques,

    OnlineAuction.com  and Universal Live Auctions, in which the Company will

    earn listing fees and transactional fees from the hosting of a projected

    5,500 auction events annually, commencing during the 4th quarter of 2008.

    

--  Strategic sales agreement with Auction Wire intended to build a

    leading web-based online auction portal to manage global fund-raisings for

    large corporate clients, and international non-profit and charitable

    organizations. The Company's auction trading platform will be standardized

    and revenues will be generated from listing and transactional fees on

    auction events marketed and produced by Auction Wire.

    

--  Growing backlog of auction houses and online sellers seeking to

    standardize on the Company's auction trading platform, scheduling technical

    demonstrations, testing, and sales service agreements which the Company

    projects will continue to grow during the balance of 2008, and into 2009.

    

CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an

offer to buy any of our securities. This document contains certain

forward-looking statements within the meaning of Section 27A of the

Securities Act of 1933, as amended, and Section 21E of the Securities

Exchange Act of 1934, as amended. These forward-looking statements may

include projections of matters that affect revenue, the ability to develop

or license certain technologies; operating expenses or net earnings;

projections of capital expenditures; projections of growth; hiring plans;

plans for future operations; financing needs or plans; plans relating to

the company’s products and services; and assumptions relating to the

foregoing.

Forward-looking statements are inherently subject to risks and

uncertainties, some of which cannot be predicted or quantified. Future

events and actual results could differ materially from those set forth in,

contemplated by, or underlying the forward-looking information.