Avenue A | Razorfish to Lead Conversations on the Future of Marketing at ad:tech Chicago, August 5-6, at Chicago’s Navy Pier

2008-08-04 10:51:17

Avenue A | Razorfish to Lead Conversations on the Future of Marketing at ad:tech Chicago, August 5-6, at Chicago’s Navy Pier

Industry thought-leaders Shiv Singh, Patrick Moorhead, Jeremy Lockhorn and Teresa Caro to present and share insights at leading interactive advertising and technology conference.

Chicago, IL (EMWNews) August 1, 2008 —

WHAT:
Avenue A | Razorfish representatives to participate in hot topic panels and lead special lunch forum at ad:tech Chicago.

Avenue A | Razorfish, one of the largest interactive services firms in the world, invites media representatives to ad:tech Chicago to hear the company’s nationally renowned experts speak about the latest trends and branding opportunities in eCommerce marketing, mobile advertising, interactive content and Social Influence Marketing™.

WHERE:

NAVY PIER: Festival Hall B, Lobby 2

600 East Grand Avenue, Chicago, IL

WHO/WHEN:

Day 1: TUESDAY, AUGUST 5

Teresa Caro, Moderator, 2:15 – 3:15 pm (Room 203/204)
eCommerce Marketing: The Art of Customer Acquisition and Building Lifetime Value

Learn how leading marketers and service firms are using the latest techniques to drive down customer acquisition costs and enhance the lifetime value of new and existing customers.

Patrick Moorhead, Panelist, 3:30 – 4:30 pm (Room 205)
Getting More Agency Dollars Flowing into Mobile

The US continues to lag behind most of the rest of the world in mobile marketing. Join this panel of experts as they discuss the tough issues concerning this slow adoption and what it will take to move more ad dollars toward this channel.

Day 2: WEDNESDAY, AUGUST 6

Jeremy Lockhorn, Panelist, 12:00 – 1:00 pm (Room 205)
Power Panel: Widgets and Applications- The New Media Network

Join social media experts as they discuss new-form interactive content that’s turning traditional online advertising on its head, and explore the value of branding and marketing with today’s widgets, gadgets and micro applications.

Shiv Singh, Featured Speaker at Lunch Forum, 1:00 – 2:00 pm (Room 205)
Social Influence Marketing: A Transformative Opportunity

This presentation will force you to rethink how you market online. It will leave you with concrete ways to leverage social influencers to reach new customers, manage your digital brand and form deeper and more trusted customer relationships.

Shiv Singh, Panelist, 3:30 – 4:30 pm (Room 201/202)
The Long Tail of Social Media: Going Beyond the Impression

This panel offers insights on key issues as they relate to the emerging value proposition for publishers and advertisers across the social media landscape.

HOW:

Please contact:

Sally O’Dowd, Avenue A | Razorfish

Work: (312) 696-5068   Cell: (773) 458-3740

Email: sally.odowd @ avenuea-razorfish.com

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