Web-Based Application Allows Media Owners to Position and Sell the Full Breadth of Their Cross-Media Inventory Directly to Media Buyers Through a Publisher-Branded Portal

BOISE, ID–(EMWNews – July 31, 2008) – Balihoo, the leading provider of advertising

productivity tools that dramatically streamline the media buying process

across all media types, announced today the launch of Balihoo Publisher

Edition, a web-based application that allows media owners and

publishers to offer their inventory directly to media buyers through a

publisher branded portal. Balihoo Publisher Edition also provides

publishers with tools for creating cross-medium and segment-specific

advertising bundles that improve the efficiency of the media sales process.

These tools help media organizations increase revenue and margin by

increasing the percentage of their inventory that is sold directly to

advertisers.

Balihoo Publisher Edition is available immediately.

Media owners and publishers using Balihoo Publisher Edition can provide existing and

prospective media buyers with advanced search and campaign management tools

that make it easier for buyers to find advertising opportunities that match

their specific campaign goals. Delivering self-service tools into the hands

of media buying organizations through Balihoo Publisher Edition provides

publishers with the following benefits:

--  Increase percentage of direct sales of inventory. Driving more

    inventory through a direct sales model, instead of through third-party

    sales channels, gives media sellers greater control over their brand and

    pricing while avoiding high sales commission rates.

    

--  Sell to a broader base of media buyers. By providing an automated,

    self-service environment in which to buy their advertising inventory,

    Publisher Edition allows media sellers to service a greater number of media

    buying customers that were previously considered "too small."

    

--  Improve direct sales efficiency. By automating the administrative

    functions in the media transaction workflow and enabling self-service of

    repetitive buys, Publisher Edition frees sales rep time to focus on high-

    value, high-margin strategic sales efforts.

    

--  Facilitate incremental buys from existing customers. By providing a

    self-service portal with their pre-negotiated rates built in, Publisher

    Edition makes it easy for media sellers' existing customers to use end-of-

    quarter budgets or meet urgent product launch needs quickly.  Additionally,

    configurable alerts sent to customers make them aware of the availability

    of new inventory or special pricing on remnant inventory.

    

Balihoo Publisher Edition complements Balihoo Agency

Edition, launched in June 2007. Designed for media buying

organizations, Balihoo Agency Edition provides media buyers with one

central location for media research, planning, knowledge sharing, and

communicating directly with media sellers.

“We formed Balihoo and launched Balihoo Agency Edition over a year ago with

the goal of bridging the media fragmentation gap between buyers and sellers

that has completely disrupted the traditional ad-buying model,” said Pete

Gombert, Balihoo’s founder and CEO. “With today’s launch of Balihoo

Publisher Edition, we’re moving toward closing the gap by providing media

sellers with the tools they need to promote and sell the full breadth of

their cross-medium advertising vehicle portfolio. Balihoo Publisher Edition

provides publishers exactly what they need in these challenging media sales

times by increasing revenues, decreasing overall cost-of-sales and

providing significantly improved customer service to their media buying

customers.”

Built upon Balihoo’s AnyMedia™ Database, Balihoo Publisher Edition

provides media owners multiple tools that will have an overall positive

impact on their bottom-lines:

--  White Label Portal - Media owners and publishers can present their

    discreet set of offerings to their customers through a dedicated, branded

    portal that is elegant and user-friendly. Balihoo Professional Services is

    available to help customize the look and feel of each portal, making it

    unique and consistent with each owner's brand.

    

--  Search Engine - Through a powerful and intuitive search algorithm, the

    Balihoo Search Engine in Publisher Edition provides numerous ways for media

    buyers to find the perfect properties for their campaigns.  Once a property

    is selected, users can drill down to see vehicle-specific data including

    geographic coverage, audience data, contacts, media kits, demographics, ad

    and sales information, reviews and more.  The Balihoo Search Engine also

    provides additional recommendations based upon the specific properties

    selected in an effort to drive more campaign dollars to the publisher.

    

--  Media Bundling Tool - Media Owners can create customized bundles that

    address the targeted needs of their customers.  The tool also supports the

    quick creation of Run of Network (RON) and Run of Site (ROS) bundles as

    well as cross-medium bundling.

    

--  Alerts - Media owners can send mass emails to all or a select group of

    customers, notifying them of the availability of remnant, standard or

    premium inventory.

    

--  Notifications - Customers can opt-in to receive notifications of

    changes to price, placement or status of selected media vehicles.

    

--  Reporting and Analytics - This section includes tools to track

    customer activity on the portal as well as the efficacy of customized

    pricing and bundles.

    

--  Admin Console - The admin console enables those with admin rights the

    ability to create new inventory, regulate buyer access and pricing, input

    special pricing, change inventory status, create bundles and initiate Push

    Inventory Alerts.

    

--  Sales Console - Sales reps with access rights can setup customer-

    specific pricing, review and allocate inventory, manage insertion orders

    and facilitate the execution of purchases.

    

--  Accounting Interface - Full integration with publishers' existing

    accounting systems.

    

--  Inventory Management - Manage all ad inventory within the tool or

    interface directly with publishers' existing inventory management systems.

    

Contact Balihoo directly

to learn more about Balihoo Publisher Edition.

About Balihoo

Balihoo (www.balihoo.com), based in Boise, Idaho, is the leading provider

of advertising productivity tools that dramatically streamlines the media

buying process, allowing media buyers and sellers to shift more time from

administrative work to high-value, strategic efforts. This combined

efficiency results in better media plans, increased sales and an overall

greater return on invested time and resources.