NEW YORK, NY–(EMWNews – July 24, 2008) – Big Apple Worldwide, Inc. (PINKSHEETS: BPWI)

is pleased to announce that its wholly owned subsidiary, Big Apple

Wallcovering, Inc., continues to expand its portfolio with a new line of

wallcovering borders featuring John Deere tractors. Deere & Company ranked

among the 100 most reputable global companies in the “Global Pulse 2008”

study, which measures the good feeling, trust, and respect that consumers

feel toward a company.

The borders feature radiant, colorful images of John Deere tractors, with

the Company logo and “Nothing Runs Like a Deere!” slogan, flanked by the

classic green and yellow trim. In fiscal 2007, Deere & Company reported

revenues of $24.1 billion worldwide, and remains one of the most

recognizable lines of products in the world. The borders are part of Big

Apple’s growing line of popular trademarked wallcovering products.

“The John Deere name creates a wholesome image of Americana, and we are

encouraged with the marketing opportunities these products create for us.

In addition to our LEGO and Marvel Comic Heroes collection, our rapidly

expanding line of iconic images makes Big Apple a destination for customers

who want the latest and most unique wallcoverings for the home, school, and

workplace,” stated Neal Jablon, CEO and President of Big Apple Worldwide,

Inc.

To see Big Apple Wallcovering’s John Deere borders, please go to the

following link:

www.bigapplewallcovering.com/?page=results&iid=2&keyword=john+deere.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company

focused on serving the hospitality, leisure and retail market. Big Apple

Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned

subsidiary of Big Apple Worldwide and has inspired the Architecture and

Design community with cutting-edge design and the manufacturing of

architectural wallcovering and fabrics for hospitality, private offices and

commercial interiors. Big Apple Wallcovering now enters the retail

industry, placing its “No More Books®” kiosks into major retailers across

the country. Big Apple Worldwide, Inc.’s subsidiary, Elabrient Surfaces

(www.elabrient.com), is a commercial interior design development and

manufacturing company specializing in commercial wallcovering. Big Apple

Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big

Apple Worldwide, Inc., is a full-service travel agency and features a

next-generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made

pursuant to the safe harbor provisions of the Private Securities Litigation

Reform Act of 1995 that involves risks and uncertainties including, but not

limited to, the impact of competitive products, the ability to meet

customer demand, the ability to manage growth, acquisitions of technology,

equipment, or human resources, the effect of economic business conditions,

and the ability to attract and retain skilled personnel. The Company is not

obligated to revise or update any forward-looking statements in order to

reflect events or circumstances that may arise after the date of this

release.