Business News
Big Steaks Management Offers Restaurant Week Guests a Seat at the Table
2008-07-17 10:46:00
-- Baltimore restaurateur Steve de Castro sees event as an opportunity to
build and sustain guest relationships --
BALTIMORE, July 17 /EMWNews/ -- Big Steaks Management -- the
operating company behind Babalu Grill, Blue Sea Grill, Ruth's Chris Steak
House, and Havana Club -- is gearing up for Summer Restaurant Week. It's
one of Big Steaks' busiest weeks of the year, and the excitement has
founder/CEO Steve de Castro thinking long-term.
Sensing that Restaurant Week offers a unique opportunity to bring new
guests in at an affordable price point, de Castro and his team have
implemented a slate of promotions designed to keep them coming back.
The Restaurant Week promotions range from free cocktails or champagne
for all guests who celebrate a birthday in July to the distribution of
scratch-off cards at Babalu and Blue Sea Grill good for future discounts of
$10 to $75. Guests will also have the opportunity to win a private
"Dine-a-Round" party for four, good for a series of meals at each of Big
Steaks' four participating restaurants.
"Restaurant Week is one of our favorite times of year," de Castro said.
"It's wonderful for business, but more importantly it's an opportunity for
people to enjoy an outstanding meal and have a great experience."
Big Steaks also hopes that the promotions will attract guests who might
otherwise hesitate to eat out, due to the recent economic downturn.
"We understand how difficult this economy is, and we understand that
eating out is a luxury," de Castro said. "So with Restaurant Week, our goal
is to have fun with it and use it as an opportunity to add value."
"We expect the experience we provide will remind guests to consider our
restaurants year-round," he said.
Baltimore's Summer Restaurant Week begins on July 26 and ends on August
3. More information on Big Steaks Management and its restaurants' special
menus can be found at http://www.serioussteaks.com.
About Big Steaks Management
Headquartered in Pikesville, Md., Big Steaks Management, LLC operates
Ruth's Chris Steak House restaurants in Annapolis, Baltimore (Water Street
and Pier 5) and Pikesville, Md., as well as in Cary, NC, and Atlantic City,
NJ. Big Steaks Management also owns and operates Babalu Grill, Blue Sea
Grill and the Havana Club in Baltimore, Md., and The Crystal Room in
Pikesville, Md. The company currently employs more than 800 people in
Maryland, New Jersey and North Carolina.
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Steve de Castro
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