Bin Ends Opens; Concept to Change the Way Americans Buy Wine

  First-of-its-Kind Fine Wine Off-price Retailer Boasts Innovative Social

    Media Features and Robust Online Shop With Nationwide Free Shipping



    BOSTON, July 15 /EMWNews/ -- Bin Ends, the first of its kind

off-price specialty fine wine and spirits retailer in the United States,

has opened its first store in Massachusetts. It is the first of several

stores planned to open over the next two years. In addition, an online site

offers customers located across much of the country the ability to benefit

from Bin Ends' substantial savings, including free shipping nationwide at

binendswine.com.



    Co-owners John Hafferty and Craig Drollett have closed the "gap"

inherent in the world of fine wines, designing the Bin Ends concept to

deliver serious markdown on high-quality products to their customers. Their

4,000 square foot store offers hundreds of fine wine bargains every day.

For customers who want to experience bin ends treasure hunt-style shopping

from the comfort of their own homes, a robust online shopping site closely

mimics the in-store experience, allowing customers to place reserve bid

options, review a library of their past purchases and stay abreast of price

rollovers.



    Bin Ends boasts a number of innovative features to connect with and

benefit their customers, ensuring the highest level of service, including:



    Automatic Markdown System:



    In addition to already low prices, Bin Ends Automatic Markdown System

offers the opportunity for further savings. Every three weeks, anything

still in stock gets marked down an additional 10%, giving customers the

opportunity to play a game of chance.



    Free Shipping Nationwide:



    Bin Ends offers free shipping nationwide on all orders of $200 or more.

For more information on free shipping and to check shipping availability to

your state visit: http://www.binendswine.com/free-nationwide-shipping.



    Twitter Taste LIVE:



    Bin Ends has announced the launch of their international Twitter Taste

LIVE series, featuring famous wine personalities from around the globe,

delivering engaging online tastings straight to consumers via the popular

social networking tool Twitter. The premier tasting event will be hosted by

Eric Solomon of European Cellars with special guest Catavino.net. The

series will take place the third Thursday of each month at 7 PM ET. For

further details about upcoming tastings and directions on how to register

and join, please visit: http://www.binendswine.com/tastings.



    Virtual Sommelier:



    Curious about new Rose options? Unsure on pairing options for a great

new Cab? Online shoppers can ask any and all wine questions via the Virtual

Sommelier feature at binendswine.com.

    About Bin Ends:



    Bin Ends is the first off-price retailer of fine wines in the United

States, offering hundreds of ever-changing varietals daily in its flagship

store in Braintree, MA and online at binendswine.com. Bin Ends treasure

hunt approach to fine wines at a discount makes wine buying and drinking

fun.



    Bin Ends is located at 236 Wood Road in Braintree, Massachusetts. Store

hours are Tuesday - Saturday 10 AM - 8 PM and Sunday 12 PM - 6 PM. For more

information, visit binendswine.com or call 781-817-1212.