Cycling Powerhouse Joins Forces with Leading Custom Footbed Producer to

    Ensure Bontrager Footwear Delivers Optimal Fit, Improved Comfort and

                            Superior Performance



    SCOTTSDALE, Ariz., Aug. 5 /EMWNews/ -- eSoles(R) Custom Footbeds,

the world's leading authority in the science and development of semi-custom

and custom footbeds, today announced that it is partnering with Trek

Bicycle Corporation (Trek(TM)) and its Bontrager(TM) brand of cycling shoes

to create the most advanced cycling footwear solution in the world.



    Next week, Bontrager will introduce its highly anticipated cycling shoe

with eSoles customizable footbeds. The eSoles eFit(TM) footbed, which will

be found in all Bontrager shoes, can be customized by the consumer using

the eSoles self-guided 3D TruCapture(R) Kiosk Scanning System that will

identify specific customized inserts for an additional charge.



    eSoles' advanced 3D TruCapture Kiosk Scanning System utilizes a

patented pneumatic air pillow to capture a 3D and 2D image of the feet.

This digital image is then analyzed against eSoles' proprietary scientific

algorithms to determine the optimal combination of eFit components (i.e.,

metatarsal pad, arch length and arch height) to build a customized footbed

on-site. It is by far the most advanced system for foot imaging and

analysis anywhere, and the process takes less than 5 minutes to complete.



    Consumers will also have the option to purchase an additional upgrade

to their Bontrager shoe by ordering a fully custom ePro footbed. This 100%

custom option is the Official Footbed of USA Cycling and is the same

footbed used by the Discovery Channel Professional Cycling Team in their

2007 Tour de France victory. ePro fully custom footbeds are shipped

directly to consumer in five to seven days.



    "With this partnership with Trek Bicycle Corporation we are thrilled to

now provide our eFit semi-custom footbed for consumers on-site at retail

locations," said Glen Hinshaw, CEO of eSoles. "This really is a great

break-through for cycling comfort, injury reduction and improved

performance."



    "We are extremely impressed with the results eSoles can provide our

cyclists," said Trek's head of product development Joe Vadebocouer. "eSoles

cycling footbeds are designed to stabilize and align the foot for greater

power and less fatigue. Cyclists are going to be able to perform better and

their feet, knees and back will be eternally grateful."



    Bontrager shoes will be the first cycling shoes with the eSoles eFit

customizable footbed and will be available at authorized Trek dealers

nationwide.

    About Trek Bicycle Corporation:



    Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a

global leader in bicycle design and manufacturing. From the original

hand-built steel touring frames introduced in 1976 to the revolutionary

OCLV carbon fiber first introduced in 1992, Trek's passion for innovation,

quality, and performance leads the industry with next-generation technology

and thinking. With a record seven consecutive Tour de France titles, six

straight 24-hour World Solo Mountain Bike Championships, and countless

other professional wins, Trek enjoys a rich tradition of victory in the

world's premier cycling events. Today, with a broad range of bicycles and

cycling products under the Trek(TM), Gary Fisher(TM), Bontrager(TM), and

Klein(TM) brand names, Trek continues to pursue new ways to bring the joy

of cycling to all people. For more information, please visit

http://www.trekbikes.com.



    About eSoles Custom Footbeds:



    eSoles, LLC, based in Scottsdale, Arizona, has the only direct,

non-weight bearing 3D TruCapture imaging technology for custom and

semi-custom insole production. eSoles makes custom insoles for cycling,

running, walking, skiing, hiking, golf and dress shoes, and can currently

be found in the footwear of world-class athletes and Olympians across

various sports. eSoles custom footbeds are currently available through

authorized dealers throughout the country and at eSoles' corporate offices

in Scottsdale, Arizona. For more information on eSoles and a list of

dealers, go to http://www.esoles.com.



    eSoles(R), eFit(TM), ePro(R), and the 3D TruCapture(R) Kiosk Scanning

System are all trademarks or registered trademarks of eSoles, LLC. All

other trademarks or registered trademarks are property of their respective

businesses and/or organizations.