Brand Building Communications Opens Los Angeles Office and Launches Digital Word-of-Mouth Division

    LOS ANGELES, Aug. 25 /
EMWNews
/ -- Brand Building Communications

expands to the west coast with the opening of their Los Angeles office as

of August 25, 2008, offering new and current clients an expanded scope of

services in the second largest media market in the nation.



    For over 10 years, the New York-based lifestyle communications agency

-- with a client roster including L'Oreal Paris, Kwiat Diamonds, MARS

Snackfood US, Rare Vintage, Cynthia Steffe and Verrier -- has created

captivating luxury experiences bringing consumer brands to life within

Hollywood's evolving media and entertainment landscape. Brand Building

Communications has also leveraged a number of sponsorships for clients

surrounding Awards Week, including L'Oreal Paris at the Golden Globes and

DOVE Chocolate at the Primetime Emmys. The agency is dedicated to evolving

traditional public relations to the domain of integrated marketing.



    Before marketing platforms became a mainstay in the world of celebrity,

the agency was part of the first ground breaking promotional partnership in

film, integrating Ray Ban with the Blockbuster hit, "Men in Black,"

resulting in over 500 million impressions and momentous increase in sales.

To stay relevant in the ever-changing environment, the agency continues to

develop strong Hollywood connections through meaningful and strategic

platforms including the Kwiat Diamond Academy Awards Suite, now in its

fifth year, and has dressed A-list celebrities for red carpet events, such

as Angelina Jolie in Rare Vintage and Oscar winner Forest Whitaker in

Arnold Brant.



    "Incorporating client products into the many opportunities afforded by

Hollywood has become a powerful way of spreading brand awareness," says

Valerie Donati, Principal of Brand Building Communications. "We work

closely with product placement agencies, celebrity stylists and major

studios to open doors for our clients that are interested in seeing their

brand on celebrities or the big screen."



    Vijay Lalwani will be directing the agency's west coast operations as

Vice President of the Los Angeles office. He joined the company as Director

in 2007.



    In addition to expanding into Los Angeles, Brand Building

Communications has launched a digital Word-of-Mouth (WOM) division within

their Emerging Media and Design department. Through aggressive WOM

campaigns a viral layer is added to compliment traditional communication

strategies resulting in increased brand awareness, website page views and

activates the consumer in today's increasingly decentralized media-scape.

    About Brand Building Communications



    Brand Building Communications (BBC) is a lifestyle communications

agency based in New York City and Los Angeles that specializes in hands-on,

agile and creative work with both mass and luxury brands. With strong

alliances in key media centers throughout the United States and Europe, BBC

is known for conceptualizing and activating creative marketing initiatives,

forging strategic alliances between brands and seamlessly partnering with a

myriad of related agencies.