MIAMI, July 14 /EMWNews/ -- Cia.Maritima, the hottest beachwear
brand in Brazil, will debut its 2009 collection in the United States at
Mercedes-Benz Fashion Week Miami Swim in Miami. The runway show will be
chocked-full of the hottest models from Brazil and will be held Sunday,
July 20 at 9:30 pm, in the Cabana Grande tent at the historic Raleigh
Hotel. Over 40 glamorous looks will be presented by The Rosset Group of Sao
Paulo, Brazil, designer and manufacturer of Cia.Maritima. Benny Rosset,
founder and designer, will be there to present the collection and to meet
with the press.
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Fashion show veteran Lynne O'Neill will produce this year's show.
O'Neill is one of the best known fashion show directors in the industry.
She is the go-to fashion show director for Sex and the City, having
directed the Vivienne Westwood fashion show in the feature film, as well as
the classic "fashion roadkill" fashion show in the series with comedian
Margaret Cho playing a character inspired by O'Neill.
Fred Vellon and the M*A*C PRO Team will be in command of the makeup
looks that complement the collection. Miami will be represented with local
stylists Van Michael Miami Salon who will create the hairstyles. Glamour by
J's, Miami Beach, will create the nail designs.
The fun will be enhanced by a preview VIP cocktail party sponsored by
Mercedes-Benz and held immediately prior to the fashion show. An after
party hosted by fellow Brazilian brands Havaianas and OLO(TM) Premium
Brazilian Rum will continue the celebration. The party will take place in
the beautiful penthouse of the Raleigh Hotel, and will include the flavors
of Sao Paulo, Cia.Maritima's hometown.
Cia.Maritima Spring 2009 -- Inspiration
The design team for Cia.Maritima was inspired by the psychedelic looks
of the 1960's and 1970's. The Bohemian and Hippie movements also inspired
the look and feel of the collection. The collection also mixes rock and
roll with sexy and feminine, referring back to distinctive styles in London
in the 1960's.
Highlight pieces include hand-crafted tie-dye which was important
during those eras while classic animal prints add glamour and
sophistication. Color influences lead with lavender and coral which appear
in solids but are also mixed with dense colors such as coffee, olive, and
graphite. Nude and lower tones are also present in the collection as well
as yellow and neon pink.
A new innovation is the Saint-Tropez style low rise bottom. It features
a lower cut in front, with more coverage in the back. It is featured with
sexy tie sides or details such as rings or chains.
Cia.Maritima is most famous for its range of beautiful cover-ups
including dresses, tunics, shorts and shirts, that showcase every bikini
for a pulled- together, high fashion look. The 2009 collection will
highlight these complete looks with multiple cover-up options for each
family of designs. These versatile cover-ups easily move from the beach to
the streets and provide women with fashionable alternatives for the
evening.
Cia.Maritima and Benny Rosset
Considered the hottest and most sought after beachwear line in Brazil,
Cia.Maritima was launched by Benny Rosset in 1990.
Benny created a unique marriage with the Sao Paulo textile giant The
Rosset Group and Cia.Maritima. The benefits of the latest technology and
years of expertise of the Rosset Group are integrated into the fabrics of
Cia.Maritima, yet the pieces feature highly detailed hand-work, fine
design, and intricate details. It is designed as a high-end boutique
collection with very select distribution.
Benny is personally involved with the smallest details of the
collection. He has closed his famous runway shows in the company of Gisele
Bundchen, Naomi Campbell, Frankie Rayder, Shirley Mallmann, Ana Hickmann,
and most recently, Karolina Kurkova.
Cia.Maritima in the United States
The Cia.Maritima line is sold exclusively to high-end boutiques and
swimwear shops. For retail information, call Style West at 805-485-5334 or
800-755-7682. The website and store locations can be found at
CiaMaritimaUS.com. StyleWest is the sole, authorized distributor of the
Cia.Maritima collection in the United States.
