Building the Mediasite Enterprise: How the University of Maryland, Baltimore Developed the Infrastructure and Consensus for Campus-wide Lecture Capture

    MADISON, Wis., Aug. 22 /EMWNews/ -- Sonic Foundry, Inc.

(Nasdaq: SOFO), the recognized market leader for rich media webcasting and

knowledge management, will host a webinar featuring the vice president and

chief information officer at the University of Maryland, Baltimore.



    While getting everyone -- academic leadership, faculty, staff and

students -- on the same page for any IT initiative can be a daunting task,

the University of Maryland, Baltimore (UMB) has cracked the code for a

successful campus-wide lecture capture initiative. In just a few years,

this large research university, which is the University of Maryland's

public academic health, human services, and law center, is now mediasiting

lectures and other educational content in their professional and graduate

schools: Law, Nursing, Pharmacy, Social Work, and the first Dental School

in the world. Join Dr. Peter J. Murray, Vice President and Chief

Information Officer at UMB, as he reveals his secret formula for modeling

the infrastructure, licensing and distributed ownership of their

unprecedented enterprise deployment of Mediasite.






    Discussion will include:

    --  UMB's step-by-step process for deciding to standardize on Mediasite

        for lecture capture, including their criteria for an enterprise

        agreement, techniques for building consensus among many groups and

        what Murray considers the number one ingredient for success

    --  the benefits of the Mediasite Enterprise Agreement

    --  an overview of UMB's Mediasite enterprise architecture, including the

        roles and responsibilities within each school and the central IT

        office

    --  proven tactics for overcoming obstacles to campus-wide implementation

    --  issues to consider before, during and after launch, including the

        biggest surprise Murray experienced along the way



    Featured Presenter:



    Dr. Peter J. Murray has been the Vice President and Chief Information

Officer at the University of Maryland, Baltimore since January 2002. He

oversees the Center for Information Technology Services, which develops and

maintains mission-critical enterprise systems and technologies for the

University. Dr. Murray is also responsible for overseeing and coordinating

campus-wide information technology, including policies, committees and the

overall strategy for the University.






    Moderator: Sean Brown, Vice President of Education, Sonic Foundry

    When:      Live webinar Tuesday, August 26 at 10 a.m. Central. Also

               available on demand.

    Where:     To register for this complimentary online webinar,

               visit: http://www.sonicfoundry.com/register.

    About Sonic Foundry(R), Inc.



    Founded in 1991, Sonic Foundry (NASDAQ: SOFO,

http://www.sonicfoundry.com) is the recognized market leader for rich media

webcasting and knowledge management, providing education and training

solutions and services that link an information-driven world. Based in

Madison, Wisconsin, the company has received numerous awards including the

2007 Frost & Sullivan Global Market Leadership Award, Ziff Davis Media's

Baseline Magazine's sixth fastest-growing software company with sales under

$150 million and Deloitte's Technology Fast 500. Named a Bersin &

Associates 2007 Learning Leader, Sonic Foundry's webcasting and knowledge

management solutions are trusted by education institutions, Fortune 500

companies and government agencies for a variety of critical communication

needs. Sonic Foundry is changing the way organizations communicate via the

web and how people around the globe receive vital information needed for

education, business, professional advancement and safety. Product and

service names mentioned herein are the trademarks of Sonic Foundry, Inc. or

their respective owners.



    Certain statements contained in this news release regarding matters

that are not historical facts may be forward-looking statements. Because

such forward-looking statements include risks and uncertainties, actual

results may differ materially from those expressed in or implied by such

forward-looking statements. Factors that could cause actual results to

differ materially include, but are not limited to, uncertainties pertaining

to continued market acceptance for Sonic Foundry's products, its ability to

succeed in capturing significant revenues from media services and/or

systems, the effect of new competitors in its market, integration of

acquired business and other risk factors identified from time to time in

its filings with the Securities and Exchange Commission.