BZ WBK Deploys Digital Signage to Provide a Better Customer Experience

Bank Zachodni WBK S.A. has deployed a Scala digital signage network to enhance their brand and provide a better customer experience

Exton, PA (EMWNews) August 22, 2008 — Scala, the leading provider of end-to-end digital signage software, today announced that Bank Zachodni WBK S.A. has deployed a Scala digital signage network to enhance their brand and provide a better customer experience.

Banking Digital Signage Network

Bank Zachodni WBK S.A. (BZ WBK) was formed as a result of a merger between Bank Zachodni WBK S.A. and Wielkopolski Bank Kredytowy SA in 2001. The bank is one of the five largest in Poland with funds in excess of PLN 2 billion and assets totaling PLN 25 billion. With over 420 branches located in major business centers across the country, BZ WBK provides financial services and products to the Polish retail and business marketplace.

To ensure its leadership position in the banking industry, BZ WBK needed to enhance its brand and present a modern image to its customers. The proposed solution was a Corporate TV network located in bank centers throughout the country and managed from a central location. BZ WBK’s Corporate TV provides dynamic messaging to customers about products and services available in the bank. Deployment was synchronized with corporate re-branding of the bank branches throughout the network.

BZ WBK started to investigate modern communication solutions in 2006, searching for a stable software platform with a global footprint. During the long process of verification, Scala InfoChannel® proved to be the most suitable solution among a number of other international and local digital signage applications.

With the help of DDS Poland, a Scala Certified Partner located in Gdansk, Poland, BZ WBK deployed a stable, reliable, centrally managed Corporate TV network able to control a large number of screens throughout its banking enterprise. From the beginning BZ WBK planned to implement its Corporate TV network in all of its bank centers. Each bank center has two screens; one displaying information about products and services and dynamic stock exchange data on the other.

BZ WBK’s Corporate TV is centrally managed by bank employees who develop branded content and distribute it over the Corporate TV network using an ADSL infrastructure. Deployment for 420 bank centers, including over 1000 screens, is scheduled to be finished by the end of 2008.

BZ WBK customers accept the Corporate TV network enthusiastically and consider it to be an innovative solution. The Marketing Department of the bank appreciates this new communications medium, which allows the quick creation and update of messages, without the expense of printing and logistics. Because the messaging is dynamic, bank personnel are free to provide better service to its customers.

“It is rewarding to know that BZ WBK has embraced digital signage to attain their goals of corporate re-branding and to create a better customer experience,” says Oscar Elizaga, VP EMEA for Scala. “We welcome BZ WBK to the ever growing list of leading banks around the world that have chosen Scala as its solution to provide better service to their customers and optimize their business processes.”

About DDS Poland

DDS Poland, a Scala Certified Partner, is the Polish leading integrator of digital signage systems used in retail, finance, education and many other applications. The company focuses on delivering complex Digital Signage solutions (hardware, software and content). DDS Poland also integrates digital signage systems with other solutions mainly used at the point of sale. More information is available at www.ddspoland.com“>www.ddspoland.com.

About Scala

Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company’s solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.