Cadient Group Appoints Andrew le Blanc as Creative Director

   Experienced, award-winning interactive designer tapped to lead Cadient

                          Group's creative process



    WEST CONSHOHOCKEN, Pa., Aug. 19 /EMWNews/ -- Cadient Group, the

premier strategic interactive marketing agency serving the healthcare

industry, today announced the appointment of Andrew le Blanc as Creative

Director. In this position, le Blanc will lead Cadient Group's creative

team and will work with client-facing groups, focusing on driving the

creative process forward and fostering agency-client collaboration. Cadient

Group will leverage his in-depth interactive experience and

results-oriented creative skills, as he brings an extensive background in

agency creative management and art direction to this role.



    "Andrew's passion for the industry -- coupled with his extensive

knowledge in interactive design and digital media -- perfectly complements

our team of talented creative professionals," said Will Reese, Chief

Innovation Officer, Cadient Group. "His vision for relevant and innovative

digital engagement further enhances our goal of delivering meaningful

experiences and measurable results."



    Prior to joining Cadient Group, le Blanc held roles in creative

leadership with interactive agencies such as DigitasHealth and imc(2) as

well as being Creative Director for the Rome, Milan and Turin offices for

Framfab SPA. le Blanc has worked on numerous campaigns in both the US and

global markets, having developed and managed creative strategy and

deployment plans for a variety of Fortune 500 companies. With additional

background as a patent holding inventor, musical recording artist and

digital gaming developer, le Blanc brings a unique creative perspective to

Cadient Group and its clients.



    In addition to receiving a BA in Advertising from the University of

Massachusetts Amherst, le Blanc attended Sheridan College of Applied Arts,

where he participated in a Diploma Applied Visual Arts Program. He holds a

certificate in Fine Arts from the Ottawa School of Art and a certificate in

Digital Art from the Center of Creative Imaging.



    le Blanc's work has received numerous Pharmaceutical Advertising and

Marketing Excellence (PhAME) Awards. Among his many accolades, le Blanc has

been honored on multiple occasions with awards from the Canadian

Association of Photographers and Illustrators in Communications (CAPIC).

    About Cadient Group



    Cadient Group is an interactive marketing network focused on the

healthcare industry. Our companies align client needs with relevant

innovation to deliver meaningful experiences and measurable results. Across

Cadient Group, our strategic insight helps clients better utilize

multi-channel marketing to enhance connections with consumer and

professional audiences. Cadient Group clients consistently realize the full

potential of their brand, franchise, and corporate healthcare

communications. With Cadient Group, you'll Experience Results. For more

information about Cadient Group, visit http://www.cadient.com.