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Carlson Marketing Canada Goes Live with Global 360 to Manage its Corporate Meeting and Events Programs

2008-07-29 02:00:00

Carlson Marketing Canada Goes Live with Global 360 to Manage its Corporate Meeting and Events Programs

Marketing Firm Uses Global 360 BPM Suite Coupled with Microsoft Technologies to Produce Proposals 20 Percent Faster, Boosting Customer Satisfaction and Loyalty

Dallas, Texas (EMWNews) July 29, 2008 — Global 360, a leading provider of Business Process Management (BPM) and Optimization solutions, today announced Carlson Marketing Canada has gone live with Global 360’s flagship Business Process Management solution, Process360, to manage the company’s corporate meetings and events programs.

“The Global 360 BPM Suite has enabled us to create better proposals faster, boosting customer satisfaction and loyalty,” said Susan Miller, Vice President, Business Process Management, Carlson Marketing Canada. “The Global 360 solution enables several people to work on the proposal simultaneously, ensures that the proposal has all required information before it is routed, and makes it possible for managers to understand where the proposal is in the development process at all times.”

Improving the efficiency of this process was a key to showing clients how efficiently we could manage their business.

Prior to deploying Process360, Carlson Marketing Canada relied on paper-based forms, word processing documents and spreadsheets to process proposals and enable collaboration among numerous participants, from sales executives to budget and program planners to managers, in order to deliver travel proposals that met their client’s need. In some cases these manual proposals took up to seven days to create and process.

“It was imperative that we streamline and improve this process,” said Stephen Cherry, Vice President, Business Platforms and Products, Carlson Marketing Canada. “Improving the efficiency of this process was a key to showing clients how efficiently we could manage their business.”

Today, Carlson Marketing Canada combines Process360 with an intranet collaboration portal based on a range of Microsoft technologies, including Microsoft Office SharePoint® Server 2007, Microsoft Office InfoPath® 2007, and Microsoft SQL Server. The solution gives Carlson Marketing Canada staff a single place to collaborate on the process of creating travel proposals, as well as standardize, automate and streamline business processes and workflow to expedite the process. Workers can upload documents, create new forms, update and modify forms as needed and route them based on the business process designed in the system.

Because the solution integrates with the Microsoft technologies that Carlson Marketing Canada already uses, Miller envisions using it as the first stage in a comprehensive solution that will automate business processes and workflow for all stages of client support, including proposal creation, project implementation and invoicing.

“Carlson Marketing Canada is a leader in the travel, meeting and event planning industry, and I am proud they have selected our product, Process360, and the Global 360 team as a solution provider,” said David Mitchell, President and CEO, Global 360, Inc. “We believe that the Global 360 BPM Suite will enable Carlson Marketing Canada to empower its employees with the tools to collaborate, automate and standardize their proposal process, improving customer satisfaction and ensuring a competitive advantage within their industry.”

About Global 360

Global 360, Inc. is a leading provider of Business Process Management and Optimization solutions for Global 2000 organizations. With more than two decades of experience, Global 360 provides organizations with a competitive edge by automating, measuring and improving resource-intensive business processes across different communities, including customers, employees and partners. Building on our strength in financial services, government and insurance, Global 360 empowers sites for more than 2,000 customers in 134 countries. Global 360, Inc. is headquartered in Texas with operations in North America, Europe, and the Pacific Rim. For more information about Global 360’s BPM solutions, please call 1-214-520-1660 or visit the company web site at

About Carlson Marketing Canada

Carlson Marketing Canada, Canada’s fourth largest agency brand, specializes in travel, meeting, and event planning. The company provides the full range of services for clients planning major trips or events for employees, customers or others, including destination selection, contract negotiations, program development, budget management, event promotion and travel services. Carlson Marketing Canada is a division of Carlson Marketing Worldwide, which operates in 47 countries and is ranked by Advertising Age as a Top 20 global agency brand. Carlson Marketing employs 3,000 marketing professionals across 15 countries.

Media Contact:    

Stephen Phillips

Global 360, Inc.

(214) 445-4164

stephen.phillips @

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