South Africa's First Ever Retail Advertising Conference: August 12th in

                 Johannesburg and August 14th in Cape Town



    MINNEAPOLIS, Aug. 6 /EMWNews/ -- Catalyst Studios announced that

Betsy Treinen, Director of Strategy/Client Services will present at South

Africa's first ever Retail Advertising Conference, RAC Lite South Africa --

2008.



    Treinen will discuss the risks and the phenomenal rewards that come

along the road to brand innovation. She'll show how letting go of the

institutional control of your brand can pay off, citing examples from

today's consummate brand innovators. The conference content has been

created by the Retail Advertising & Marketing Association, a trade

association of over 1,500 retail marketing and advertising executives and a

division of the National Retail Federation.



    "We're thrilled to have Betsy Treinen participating as a speaker at RAC

Lite," said Kelly Gilmore, Senior Vice President, Retail Advertising &

Marketing Association. "Given her long-standing history of success

developing campaigns for major retail brands, we know she'll inform and

inspire our attendees."



    RAC Lite is the brainchild of Caxton and CTP Publishers and Printers

whose employees have had a long-standing interest in global retail trends

in the retail industry and sharing those trends with South African

retailers. After spending several years gathering information and insights

from RAMA's world-renowned conference in Chicago, they adapted it for the

South African marketplace.



    In addition to Catalyst Studios, the speaker list will include

marketing executives from Office Max, Best Buy and J.C. Penney. They'll

share some exclusive retail advertising concepts with South African

retailers and others involved in the retail/advertising industries.



    ABOUT CATALYST STUDIOS



    Catalyst Studios (http://www.catalyststudios.com) is a

Minneapolis-based, award-winning interactive and digital agency with a team

of creative experts who build brands through innovative thinking that leads

to successful digital and interactive marketing programs, reaching

consumers online, in-store or out-of-home.