Celltick and China Unicom Come Together for the Beijing 2008 Olympic Games

       LiveScreen(TM) Media to Manage New Mobile Application in China



    LONDON, August 7 /EMWNews/ -- Celltick today announced the launch of

a new and unique mobile media service over China Unicom's network, starting

with the 2008 Olympic Games. Designed and implemented as a managed service

through Celltick's LiveScreen(TM) Media platform, the new service provides

official Olympics-related content directly from Xinhua News, the official

news agency in China, including the latest news, results and anecdotes and

accompanied by topical games and applications. The service will also

include content relating to news, lifestyle, fun, business and

entertainment.



    With LiveScreen(TM) Media mobile operators can non-intrusively deliver

segmented content, rich media and advertising to a virtually unlimited

number of users. Unlocking a new revenue source via targeted teasers

delivered to the idle screen, LiveScreen(TM) Media rapidly and easily

expands the offering of operators, helping them make the most of today's

burgeoning mobile marketing opportunities.



    Celltick's LiveScreen(TM) Media application will be embedded on SIM

cards that are being distributed in China Unicom retail outlets around

Beijing. The service will be available in both Chinese and English.



    Stephen Dunford, CEO of Celltick, comments: "The Olympic Games

represents an enormous opportunity for the mobile industry and our managed

LiveScreen(TM) Media application is ideally positioned to help China Unicom

capitalise on its full potential.



    "We are very pleased to be working with China Unicom with their wide

reach and significant customer base, both of which will help strengthen our

presence across China as we roll out further LiveScreen(TM) Media

deployments."



    The launch of the LiveScreen(TM) Media service in Beijing will be the

first in a series of LiveScreen(TM) deployments across China.



    China Unicom is an integrated telecommunications service provider with

over 180 million mobile subscribers nationwide.

    About Celltick (http://www.celltick.com)



    Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has

introduced a new medium into the mobile space. Its flagship product,

LiveScreen(TM) Media, allows content providers and advertisers to broadcast

targeted content and marketing messages to millions of mobile idle screens,

turning them into a network of interactive billboards, creating a strong

revenue stream for operators.



    Celltick cooperates with mobile operators to turn the mobile idle

screen into a powerful revenue driver. The company has close relations with

all network infrastructure companies, major SIM vendors, leading handset

manufacturers and industry standard organisations, as well as global

content providers and media agents.



    Founded in 2000 and privately owned, Celltick is headquartered in the

UK with offices in Russia, Singapore, India, Thailand, Israel and Brazil.






    Celltick Press Contact:



    Dom Whitehurst and Eleanor Orebi Gann

    Hotwire

    Tel. +44(0)20-7608-2500