Charity partners with Mpayy to Enable Secure Fundraising across Social Networks and Blogs

CHICAGO–(EMWNews)–Mpayy, Inc. www.mpayy.com teamed up

with the Alliance for Lupus Research (ALR) to enable charitable

fundraising on social networks and blogs.

With a customized Mpayy widget, the ALR is able to put secure donation

processing right inside Facebook (http://apps.facebook.com/curelupus)

and MySpace (http://tinyurl.com/mpayy-myspace)

to reach new and existing donors where they are spending much of their

online-time.

“We were looking for an easy yet secure online

donation solution that would enable us to expand onto social networks

and blogs. Mpayy had the only solution that would work on both Facebook

and MySpace and it is convenient and secure for donors,”

said Debra Rose, Vice President, Finance & Operations of the ALR.

“Working with the ALR and knowing that 100% of

donations goes directly to research, is a thrill. The ALR can now tap

into the enormous activity happening on social networks with a cost

effective, secure, easy solution,” said Conrad

Sheehan, CEO of Mpayy.

Mpayy offers several distinct advantages over traditional donation

platforms:

1) Funds Management – All donations go

directly from donors to the 501(c)3, non-profit, charity or political

party within 48 hours. Mpayy removes the middle man and doesn’t

play “float” games.

2) Mpayy enables donations directly from users’

profiles, leveraging the viral potential of the social networks.

3) Price – $0.20 + 2.00% for widget payments

and free donation processing for organizations implement Mpayy’s

Charity Merchant system on their websites.

4) Choice – Mpayy provides a secure choice

with e-check processing. This expands the potential donor universe and

gives existing donors an alternative to finance charges and additional

credit card debt.

5) Mobile – From any mobile-web phone, donors

can immediately donate wherever they might be: concerts, benefits,

listening to the radio, watching television campaigns, etc.

About ALR

The Alliance for Lupus Research (ALR) is a national voluntary health

organization based in New York City that was founded in 1999 and is

chaired by Robert Wood Johnson IV, a member of the founding family of

Johnson & Johnson.

Its mission is to find better treatments and ultimately prevent and cure

systemic lupus erythematosus (SLE, or lupus), a debilitating autoimmune

disease.

The ALR supports the most promising research projects from scientists at

the most prestigious universities, medical schools, and hospitals

throughout the world.

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