SHANGHAI, China, July 29 /Xinhua-EMWNews/ -- Xinhua Finance eziData

China Consumer Confidence Index (CCCI) was updated today, with the survey

results showing that, due to a series of negative factors such as the

falling stock market and concerns on deepening subprime mortgage crisis,

China consumer confidence index went down to 92 in July, which was 3.1

points down from that of June, or 4.8 points down from that of January

2008. Meanwhile, the US consumer confidence index released by the

University of Michigan has been declining since January 2008, mainly

affected by the subprime mortgage crisis. In July, it rebounded a little

bit to 61.2, but still 17.2 points down from that of January. It is worth

noting that China consumers' sentiment on the current general prices

improved for the third consecutive month in July to 72.2, the best reading

since November 2007.



    



    For more information on Xinhua Finance eziData China Consumer

Confidence Index (Baseline survey: April 2007 = 100), please refer to

http://www.xinhuafinance.com/en/charts/indicator/ccci/ccci0807_en.jpg .



    Under the support of the Xinhua Finance family, Xinhua Finance eziData

China Consumer Confidence Index is produced monthly by eziData, a local

provider of China consumer data, and in association with Dr. Richard

Curtin. Dr. Curtin is Research Professor and Director of the Consumer

Sentiment Surveys at the University of Michigan's Institute of Social

Research. The survey this month was conducted through 1,555 telephone

interviews from July 1 to 14, 2008. April 2007 survey results are set as

the benchmark value of 100. More on the survey methodology can be found in

the accompanying section.



    The July consumer sentiment on current conditions in China was 90.9,

which was 3.7 points down from June, or 6.3 points down from January. The

decline in July was mainly due to the continuous failure of the expected

stock market rebound in recent couple of months, which caused more loss on

the part of the investors.



    The July consumer sentiment on future expectations in China was 92.6,

which was 2.6 points down from June, or 3.9 points down from January. The

decline was mainly due to consumers' concerns on possible deepening of the

subprime mortgage crisis, which was expected to have negative impacts on

China's future economy.



    On the other hand, China consumers' sentiment on current general prices

in July kept a strong improving trend seen in May and June and rose another

0.7 point to 72.2. The consumer sentiment on current prices was 71.5 in

June, 67.1 in May, and 57.9 in April. Overall, the July reading was 14.3

points up from that of April.



    To find more about CCCI or subscribe to a full version of the survey,

please contact us via [email protected] .



    Methodology



    Xinhua Finance eziData China Consumer Confidence Index is produced in

association with Dr. Richard Curtin, Research Professor and Director of the

Consumer Sentiment Surveys at the Institute of Social Research, University

of Michigan. The index is based on a monthly survey of around 1,500 Chinese

households via stratified random sampling in 50 representative cities

across East, Middle and West China using the same methodology as is used by

the University of Michigan. All data is collected via computer assisted

telephone interviewing (CATI). Index of April 2007 survey is set as the

benchmark (100).



    Notes to editors:

    About Xinhua Finance Limited



    Xinhua Finance Limited ("XFL") is China's premier financial information

and media service provider and is listed on the Mothers Board of the Tokyo

Stock Exchange (symbol: 9399) (OTC ADRs: XHFNY). Bridging China's financial

markets and the world, Xinhua Finance's proprietary content platform,

comprising Indices, Ratings, Financial News, and Investor Relations, serves

financial institutions, corporations and re-distributors worldwide. Through

its subsidiary Xinhua Finance Media Limited (Nasdaq: XFML), XFL leverages

its content across multiple distribution channels in China including

television, radio, newspaper, magazine and outdoor media. Founded in

November 1999, XFL is headquartered in Shanghai, with offices and news

bureaus spanning 11 countries worldwide.



    For more information, please visit http://www.xinhuafinance.com .



    About eziData



    eziData is a local provider of China consumer data, serving both

financial and consumer market participants. It aims to serve global and

local business professionals with decision-making tools that relate to

consumption in China and conform to international standards. eziData's

comprehensive portfolio of high-quality consumer data products, which

includes a structured real-time databank, delivers a broader and more

insightful view of the market. For more information, please visit

http://www.eziData.com .






    For more information, please contact:



    Xinhua Finance

    China:

     Ms Joy Tsang

     Tel:   +86-21-6113-5999, +86-136-2179-1577

     Email: [email protected]



     Mr. Scott Zhang

     Tel:   +86-21-6113-5996

     Email: [email protected]