Christian Audigier Announces Launch of New, Edgy Brand

    LOS ANGELES, Aug. 20 /EMWNews/ -- Christian Audigier, creator of

popular brands Ed Hardy(R), Christian Audigier(R), and SMET(TM), announced

the launch of Deathcryption(TM), his edgiest line to date.

Deathcryption(TM) will debut at "When I Move You Move(TM)", the Trade Show

located at Caesar's Palace Hotel in Las Vegas on August 25, 2008.



    



    Deathcryption(TM) is inspired by the urban youth who enjoys mixed

martial arts, loud and fast music, and bold fashion. It is the first line

in the Audigier family of brands to retail in the mid-range price bracket,

and is designed to bring Audigier's high style and quality designs to a

broader market. The straight forward collection showcases distinct and

powerful designs including medieval images, skulls, and angels. It

incorporates Audigier's signature rock and roll touches, expanding market

appeal. The t-shirt collection is antique and mineral printed on high

quality fabric, and will be available for both men and women.



    "Launching Deathcryption(TM) is very exciting for me. I am excited to

create a brand that takes my designs one step further," Christian Audigier

said. "The harder edge and powerful imagery pushes the envelope and fills a

niche in the spectrum of my collections."

    About the Christian Audigier(R) Companies:



    In less than four years, the Audigier companies have launched ten

popular brands, with over sixty licenses. He oversees an international

portfolio of designer brands, including Ed Hardy(R), Christian Audigier(R),

SMET(TM), Crystal Rock(TM), most recently Evel Knievel(R), C-Bar-A(TM),

Savoir Faire(TM), Rock Fabulous(TM), Paco Chicano(TM) and

Deathcryption(TM). His successful businesses include U.S. and international

wholesale distribution, as well as U.S., online and international retail

stores. Further information may be obtained by visiting

http://www.christianaudigier.com.