Circuit City Opens New Channel to Help Consumers with Transition to Digital Television

2008-08-20 06:00:00

    Toll-Free Telephone Contact Center Offers Expert Advice, Sale of DTV

                     Converter Boxes and Other Options



    RICHMOND, Va., Aug. 20 /EMWNews/ -- To better serve Americans

preparing for the upcoming switch from analog to digital TV, Circuit City

announces it has opened a toll-free telephone contact center to answer

consumers' questions and assist with the purchase of government approved

digital TV converter boxes. The contact center can be reached at

888-280-9382.



    "We know the clock is ticking and in less than six months, most U.S. TV

stations will switch from traditional analog signals to digital

broadcasts," said Brian S. Bradley, senior vice president - multi-channel

at Circuit City Stores, Inc. "People are eager to learn more about how the

DTV switchover will affect them, and we believe our new contact center will

be a valuable public information resource. Our contact center also will be

an important new sales channel for people who live in rural areas and for

customers who find it inconvenient to visit traditional retail locations."



    Under federal mandate, most TV stations in the U.S. will stop

broadcasting analog signals and switch to purely digital broadcasts after

February 17, 2009. Circuit City has been an active participant in the

government coupon program to make converter boxes more affordable and has

offered government approved DTV converter boxes in its stores since

mid-February, 2008.



    The new contact center will enable consumers to redeem their government

coupons to purchase converter boxes over the telephone. Contact center

associates also will be able to help consumers explore other options for

the DTV switchover, including upgrading to digital television sets, or

signing-up for cable or satellite service.



    The company also has created a special informational section on its Web

site at http://www.circuitcity.com/tvsignal to assist consumers with

questions about the upcoming transition.



    About Circuit City Stores, Inc.



    Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of

consumer electronics and related services. The domestic segment operates

through 701 Superstores and 9 outlet locations in 158 U.S. markets. The

international segment operates through approximately 800 retail stores and

dealer outlets in Canada. Circuit City also operates Web sites at

http://www.circuitcity.com, http://www.thesource.ca and http://www.firedog.com.



    





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