Cision Ramps up Efforts to Foster Best Practices in PR by Joining

                     Long-running Weekly Webinar Series



    CHICAGO, Aug. 5 /EMWNews/ -- Cision (http://www.us.cision.com), the leading

provider of media research, distribution, monitoring and analysis services,

announced it will co-sponsor Sam Whitmore's Media Survey (SWMS)

teleconference discussions with tech editors from top mainstream and

new-media outlets. The long-running series of weekly webinars features live

interviews and Q&A with top reporters and bloggers hosted by Sam Whitmore,

a well-known media analyst and leading consultant to editorial and

marketing professionals.



    



    "Cision is committed to fostering best practices in the public

relations industry," said Peter Granat, Executive Vice President of Cision.

"Sam Whitmore's expertise in creating a constructive dialogue with leading

editors and reporters enables PR professionals to be more helpful and

productive in working with the editorial community."



    Whitmore said the purpose of the teleconferences is to share knowledge

and understanding of what kinds of information the editors need. "Each week

our harried tech PR pro subscribers-even the experienced ones-can learn a

little bit more about the plight of today's harried tech journalists,"

Whitmore said. "After the call, we send a teleconference synopsis in

e-mail, along with a link to the audio file, so you can archive this

precious knowledge."






    Upcoming SWMS/Cision Editorial Teleconferences include:



    -- Tues. Aug. 12: Stacey Higginbotham, reporter, GigaOm

    -- Tues. Aug. 19: Mark Hall, editor-at-large, Computerworld

    -- Tues. Aug. 26: Steve Gillmor, editor, TechCrunchIT

    -- Tues. Sept. 2: James Kendrick, blogger, JK On the Run

    -- Tues. Sept. 9: Chris Gaither, technology editor, Los Angeles Times

    -- Tues. Sept. 23 Michal Lev-Ram, reporter, Fortune Magazine

    -- Tues. Sept. 30: Erick Schonfeld, co-editor, TechCrunch

    -- Tues. Oct. 7: Jim Ledbetter, editor, The Big Money



    Subscribers can sign up online at http://www.mediasurvey.com/zc/ for

$149 per call. After each call, Cision will provide a summary of the

discussion with pitching tips and information on the outlet (for a summary

sample; http://us.cision.com/resources/teleconference/SWMSsample.pdf).

There is also an archive of previous calls accessible at

http://us.cision.com/swms_archive.

    About Cision AB



    Cision AB (http://www.cision.com) is a global industry leader in business and

communication intelligence. The firm provides media research, distribution,

monitoring and communication evaluation, as well as target group

identification and distribution of information for PR and IR purposes.

Cision AB has annual revenue of SEK 1.9 billion, and has around 2,700

employees in Canada, China, Denmark, Finland, Germany, Hong Kong, the

Netherlands, Norway, Portugal, Singapore, Sweden, Lithuania, United

Kingdom, and the United States.



    About Sam Whitmore's Media Survey



    Sam Whitmore has practiced and studied tech journalism for 25 years.

After 14 successful years at Ziff Davis Publishing, where he served as a

news-breaking reporter, columnist and editor-in-chief for PC Week, Whitmore

established Sam Whitmore's Media Survey (SWMS), a tech media analysis

service designed to help PR pros win coverage for their clients. Since 1998

SWMS (http://www.mediasurvey.com) has helped PR pros understand how publications

make editorial decisions and how to harness that knowledge for better

pitching results. Key to SWMS is its weekly Editorial Teleconference

series-now in its eighth year-showcases a leading tech influencer each week

in a frank, fast-paced 30-minute conversation.