Business News
Comcast and MGM Announce Partnership to Launch Impact …
2008-08-13 12:21:00
The First All-Action Video-On-Demand Network
LOS ANGELES, Aug. 13 /EMWNews/ -- Comcast Corporation (Nasdaq:
CMCSA, CMCSK), the nation's leading provider of entertainment, information
and communications, and Metro-Goldwyn-Mayer Studios Inc. (MGM) today
announced a partnership to launch Impact, the first video-on-demand (VOD)
channel dedicated exclusively to action programming. The new channel,
available first to Comcast customers this week, features a host of exciting
and popular action films and television shows, many available in
high-definition (HD), that will captivate adventure seekers and fans of
action, one of the fastest growing movie categories at the box office.
"The Comcast On Demand platform is the perfect environment for targeted
marketable brands and programming," said Jim Packer, Co-President of MGM
Worldwide Television. "With more than 1,000 titles in the MGM library that
fit our new brand, I'm confident action fans will find Impact a one-stop
destination for all of their action entertainment needs."
Within the first year, Impact will premiere many of the most successful
films in action history, including movies from the James Bond series,
Rocky, Magnificent Seven and RoboCop. Impact will also kick-off its
programming with some of its most popular action stars from the MGM library
such as Chuck Norris, Sylvester Stallone and Charles Bronson. As an ongoing
part of this VOD channel, there will be special programming themes created
around the popular action genres including thrillers, crime, espionage,
westerns, war films and martial arts.
"We're excited to announce this partnership to launch an action-focused
channel as movies are a very popular feature on VOD," said Matt Strauss,
Senior Vice President, New Media, Comcast Cable. "MGM's vast library will
give action fans access to their favorite movies at anytime through On
Demand, with many available in HD, further complementing our growing HD
offering."
The Impact VOD channel joins Comcast's current VOD line-up of
blockbuster movies, new television series, the other new viewing choices
that are part of the company's Project Infinity, a commitment to deliver
exponentially more content choice on TV, including more HD, sports, movies,
kids' programs and network TV shows.
Currently, Comcast's VOD lineup offers more than 10,000 unique
selections each month, with more than 500 of those choices available at any
given time in HD, and Comcast customers now are selecting On Demand more
than 300 million times per month.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is
the nation's leading provider of entertainment, information and
communications products and services. With 24.6 million cable customers,
14.4 million high-speed Internet customers, and 5.6 million Comcast Digital
Voice customers, Comcast is principally involved in the development,
management and operation of broadband cable systems and in the delivery of
programming content.
Comcast's content networks and investments include E! Entertainment
Television, Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout,
TV One, ten Comcast SportsNets networks and Comcast Interactive Media,
which develops and operates Comcast's Internet businesses, including
Comcast.net (http://www.comcast.net). Comcast also has a majority ownership
in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers
NHL hockey team, the Philadelphia 76ers NBA basketball team and two large
multipurpose arenas in Philadelphia.
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is
actively engaged in the worldwide production and distribution of motion
pictures, television programming, home video, interactive media, music and
licensed merchandise. The company owns the world's largest library of
modern films, comprising around 4,100 titles. Operating units include
Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United
Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM
Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM
International Television Distribution Inc, Metro-Goldwyn-Mayer Home
Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media,
MGM Consumer Products and MGM Interactive. In addition, MGM has ownership
interests in international TV channels reaching nearly 120 countries. MGM
ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony
Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners
(7%) and Quadrangle Group (3%). For more information, visit
http://www.mgm.com.
Comcast Media Contact: MGM Media
Alana Davis Jeff Pryor
(215) 286-5211 (310) 449-3446
[email protected] [email protected]
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