CommuniGate Systems Launches “MobiConnect,” Mobile Unified Communications With Location-Based Services at CTIA Mobile Mashup Application “MobiConnect” Taps Into the Power of Location, Letting F

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CommuniGate Systems

2008-04-01 07:15:00

CommuniGate Systems Launches “MobiConnect,” Mobile Unified Communications With Location-Based Services at CTIA

Mobile Mashup Application “MobiConnect” Taps Into the Power of Location, Letting F

LAS VEGAS, NV–( EMWNews – April 1, 2008) – CTIA —CommuniGate Systems, the leader in

carrier-class Rich Media Internet Communications, today announced a

solution for mobile operators to deliver an IMS application that leverages

Location-Based Services. CommuniGate’s MobiConnect uses Ericsson’s IMS

technology to deliver a solution that will enable mobile operators to

monetize the entertainment-based application. CommuniGate Systems will

demonstrate the new solution with Ericsson at CTIA from April 1-3 in Las

Vegas, booth 2024.

MobiConnect enables mobile operators

to offer their customers a unique mashup of click-to-call, instant

messaging, and rich presence functions all from a sleek and easy-to-use

interface. Such differentiated services play a key role in attracting and

retaining subscribers. MobiConnect is ready to be customized for a wide

variety of Location-Based

Services (LBS) and Location-Based Advertising (LBA) — from restaurant

recommendations, to shopping offers, to dating applications — opening up

new revenue streams by delivering enhanced, fee-based content to

subscribers. Operators can build modular services based on connected time

or monthly subscriptions with flat rates, as well as benefit from LBA

opportunities.

The US mobile social networking market is expected to grow robustly between

2007 and 2012, according to data from Frost

& Sullivan, which sees mobile advertising and widespread adoption

within the youth segment as two key catalysts driving the uptake.

Application revenues from on-deck mobile social networking services are

expected to reach $412.1 million in 2012, up from $57.4 million in 2007

according to the consultancy. Mobile advertising within on-deck mobile

social networking applications is also expected to grow, reaching $102.6

million in 2012, or roughly 16 percent of the overall on-deck display

mobile advertising revenue.

“By blending enablers such as presence and location in an IMS-ready

personal communications application, CommuniGate is creating a compelling

end-user experience that will allow subscribers to quickly reach their

contacts or even establish a quick impromptu meeting when they happen to be

within their vicinity,” stated Ronald Gruia, Principal Telecom Analyst from

Frost & Sullivan. “In addition, MobiConnect can also enable operators to

monetize a social application via targeted advertising, which can be

further enhanced via the richness of subscriber information available to a

carrier in an IMS

environment.”

With MobiConnect friends can see who is close, wherever they are — and

instantly connect via a phone or video call, chat session or quickly share

files or pictures back-and-forth. Users will be able to see their location

on a map, as well as the proximity of their friends or featured stores and

advertisements. MobiConnect lets subscribers get the most out of their

address book, keeping track of friends and seeing who is available online,

as well as what might be close by of interest to the group. Customized

alerts tell friends who is in range, and let them instantly begin a

mobile-to-mobile conversation through instant message or a voice or video

call. Subscribers can also be directed to services, games, advertising and

alerts based on their location.

“Dating and Gaming are just two example scenarios where operators will

leverage working business models and revenue streams from the online

entertainment world to the mobile handset to enhance mobile applications

for consumers and create powerful sticky applications,” says Jon R. Doyle,

VP Business Development at CommuniGate Systems. “The potential revenues for

the operators are tremendous as they will enter a new revenue model with

the lucrative LBA ecosystem.”

CommuniGate Pro offers a scalable Unified Communications platform that

enables operators and service providers to seamlessly expand to 50 million

subscribers in virtual domains with a modular feature set, powerful class

of service provisioning, and a live rolling updates change management

capability not found in legacy enterprise class messaging products. The

platform’s exclusive Dynamic Clustering architecture provides 99.999%

uptime in a multi-tenant architecture with no single point of failure, and

allows SaaS providers to add

front-end or back-end nodes as needed without any downtime or service

interruption.

About CommuniGate Systems

Founded in 1991 and based in Mill Valley, California, CommuniGate Systems

develops carrier-class Unified Communications and media delivery software

for broadband and mobile operators to deliver value-added services and SaaS

solutions. CommuniGate Systems delivers powerful mashups of Unified

Communications technology mixed with media and entertainment applications

for portals, social networks, enterprises and mobile communities.

CommuniGate Systems is revolutionizing the Unified Communications industry

with a unique Flash-based client framework Pronto! bringing together all

forms of communication and breaking the leash to the desktop with Web 2.0

mobility.

CommuniGate Systems is the first choice in technology solutions for over

12,000 customers with over 130 million subscribers unifying e-mail,

collaboration, IM, presence and VoIP with a single identity. The Unified

Communications platform provides flexibility, performance, and scalability

with benchmark proven architecture remaining unchallenged in the industry.

Our technology powers OEM partner products ranging from embedded real time

systems to powerful unified messaging platforms at top tier global network

operators. The open development environment’s simple APIs deliver

extensible flexibility with a unique clustering technology for 99.999%

uptime for the most demanding application environments.

The company is a trusted and financially stable vendor, maintaining the

highest customer satisfaction levels in the Unified Communications industry

with over 175 members in its partner network worldwide.

FOR MORE INFORMATION:

Brian Blank
FutureWorks, Inc.
(408) 720-8228 Ext 114
brianb@future-works.com

Andrea Kimpflinger
CommuniGate Systems
(415) 383-7164 Ext 219
akimpflinger@communigate.com

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